Helping You Message Better I have written a lot, over the last few months, on how to help you message effectively. It’s about how you articulate your domain expertise. It’s about learning to tell stories effectively. I have shared with…
Let’s say we were getting into the eCommerce product space… Imagine I was getting into the eCommerce product space. The first advice I’d give myself would all be about niching down. Because, after all, it’s the first advice I’d give…
Yesterday I wrote about pricing pages. But I didn’t address the elephant in the room – which is pricing. Pricing is hard. Thankfully, we don’t have to do our own research to learn a ton from pricing experiments that have…
The stress of not being a market pioneer Let’s talk second-mover advantages. It comes up regularly when talking with people about new products. Especially in the WordPress ecosystem, people regularly ask the question. Are all the good product ideas already…
Coding a WordPress plugin is hard I know that people like to say that everything in WordPress is easy. It’s not true. Many things are difficult when it comes to WordPress. Developing a following who read your blog—that’s hard. Getting…
What if there was a template to follow for marketing your software product? It would be nice, wouldn’t it? Unfortunately, the people who are great at it don’t tell you their secrets and the people who tell you their secrets…