Choosing a Pricing Strategy
This week I'm headed to WordCamp US (#WCUS) and will see folks that I haven't seen in a couple of years. I stepped away from a full time focus on WordPress about 18 months ago, and I'm excited to circle ...
Pricing Utility Features
Pricing is Hard. Normally I don't put a period after my headlines. But pricing is hard – period. You know what I mean? It's challenging to figure out the right spot where you and customers both agree that the value ...
A lot of people only run a single site
If you follow me on social media, you’ve likely seen all the images to know that I spent last week running my conference in Cabo, called CaboPress. While there, one topic came up often among product owners – pricing. The ...
How Long is a Lifetime?
The other day I wrote about lifetime licenses. In the software world, and specifically in the world of WordPress, sometimes a plugin author will offer a lifetime license. And that's when you wonder, “How long is a lifetime?” There are ...
Can a Solo Developer Exist in WordPress?
There’s been a lot of talk about companies, hosting companies specifically, buying up plugins. With all the consolidation, people have started wondering, out loud, if a solo developer can still exist in the WordPress ecosystem of today. They note that ...
Leveraging Multiple Price Points
The challenge with talking about pricing (and especially multiple price points) is that the conversation comes in the middle of a much larger discussion on product design. By the time you've built a new feature and want to know how ...
My Favorite Pricing Table Example
Pricing tables are a challenge I talk about pricing a lot with my coaching clients (and folks that reach out to me on clarity). So it won't surprise you that they often ask me to show them a pricing table ...
Going to Build Premium WordPress Plugins? Do This First.
Want to make money with premium WordPress plugins? WordPress powers more than 40% of the web – which is crazy! It's also 18 years old, which means you might think there's no more room left to grow. My math says ...
You Can’t Afford The WordPress Plugin You Want
Eventually we all hear this request If you visit a WordPress or WooCommerce facebook group, you're likely to hear a request for a plugin that does everything. My answer often disappoints them. It doesn't exist. And if it did, you ...
How Do You Price Your Online Course?
Everyone has opinions about pricing your online course When it comes to pricing your online course, you'll find few topics more discussed online. I get it, and I know it. So I'm not going to try to give you a ...