We can grasp valuable insights from pricing experiments
Yesterday I wrote about pricing pages. But I didn't address the elephant in the room – which is pricing. Pricing is hard. Thankfully, we don't have to do our own research to learn a ton from pricing experiments that have ...
People aren’t converting on your pricing page. Here’s why…
Do you have a pricing page that's converting? I can't tell you exactly how long I've been working on pricing pages but you can't escape it if your career has been in product development and product management. At minimum it's ...
The Power of Networking: Product Developers Take Note…
I saw this tweet today… If you’ve spent the last several years becoming an amazing product developer, first let me just say that you're awesome. There are very few people on the planet (by percentage) that can make a computer ...
When buying or selling, are you focused on price or cost?
Can I tell you a story about a refrigerator? Years ago I went to a store to help a friend buy a refrigerator. It was, as you might expect, a pretty boring trip. When you compare refrigerators, you look at ...
How to announce pricing changes (without ruining everything)
Especially in the world of startups, the need to change business models is common. How you announce those pricing changes can help or kill your business. Five Tips on Announcing Pricing Changes It's no shock to you, if you've read ...
WordPress plugins and auto-renewals
Several years ago I sold my house to a friend. I did all the normal things you do when selling your home—from switching the water and gas to my friend to canceling services like cable. When my wife and I ...
Pricing is all about Value
I hit a pipe with my drill… Have I told you about the time I tried to cut a hole in the wall, from a downstairs bedroom into the garage, that resulted in me drilling a hole in a water ...
Putting Segmentation and Pricing Together
Two days ago I wrote about segmentation. Yesterday about value-based pricing. Today I'm bringing segmentation and pricing together.
Which of these two different buying decisions are you asking for?
It's easy to confuse two different buying decisions. But one is a lot harder than another to make. So it helps to be clear on what we really want to ask.
Things I hate: Cost-Plus Pricing
On my short list of things I hate, here's one about pricing - cost-plus pricing. I hate it, mostly because it's selfish. There, I said it.