The right way to sell yourself
When people encourage you to blog, for you or your company, the question pops up? How often to pitch. Here's the right way to sell yourself, in my opinion.
This is not the definition of value based pricing
A lot of people talk about it, but from what I hear, they're getting the definition of value based pricing wrong.
Want to sell more products? Do this!
If you want to sell more products, here's a simple solution you should seriously consider. Because not doing it is just plain silly.
When WordPress Site Prices Get Too High…
What happens when WordPress site prices get too high? Is that even possible? I think it is - because I'm a believer in value-based pricing. Here's my take.
The marketing mistake too many people make
I talk about this so much I'm surprised I haven't written about this classic marketing mistake. Here's my introduction to outside in marketing.
Which of these two different buying decisions are you asking for?
It's easy to confuse two different buying decisions. But one is a lot harder than another to make. So it helps to be clear on what we really want to ask.
Things I hate: Cost-Plus Pricing
On my short list of things I hate, here's one about pricing - cost-plus pricing. I hate it, mostly because it's selfish. There, I said it.
Things I hate: People with Formulas
In my second part of this four part series, I focus on people with formulas - the get rich, get thin, get (fill in the blank) quick kinds of formulas.
My Approach to Estimating without Requirements [Video]
Estimating without requirements isn't easy. It's even worse if you're using a 3-point approach incorrectly. Here's my approach, and how I use it to differentiate me from others (while reinforcing my experience).
Pricing your Services: a tip from Best Buy
If you're a freelancer or service-oriented business that struggles with pricing your services, this tip from Best Buy might help you.