Website Strategy

Creating the Perfect Membership Site for Coaches

Are You Providing Coaching for Clients? If you're providing any kind of online coaching for your clients, you've likely faced all the same challenges I have. So when a friend emailed me and asked how to build the perfect membership ...

Running Multiple WordPress Sites for One Business

Remember When I Told You About Courses on a Subdomain? A bit ago I wrote about running your course on a subdomain and how to sell on one site, and then run the course on another. I used the power ...

Is Your Site Working For You?

Today I delivered a talk as part of Jennifer Bourn‘s Content Camp (Website Copy Edition). My session was on your offer pages, and the follow-up to the talk is a working session where we get to have a discussion and ...

Managing Courses on a Subdomain

The other day I got a question that I'm pretty sure every LMS plugin or platform provider has gotten. “Should I run my courses on a subdomain?” But there was a twist to the version of the question I got. ...

Picking Your WordPress Hosting Partner

Picking the right hosting provider for your Wordpress site is completely driven by you. Knowing what motivates you will help you make the right choice.

Do You Have a First Party Data Strategy?

You've likely heard that third party cookies are going to die, right? Look, I know it's Friday night. I'm already at a resort for this weekend because it's my 17th anniversary with my wife. So what am I doing writing ...

Differentiate or Disappear

You thought I was going to say “Die,” right? That's the title of one of my favorite books by Jack Trout. Differentiate or Die is a great book and you should read it. But death would be too quick and ...

Choosing the Right WordPress Form Plugin

How do you decide which WordPress form plugin is the right one? Especially between Gravity Forms, Formidable Pro, and Ninja Forms. Here's my take.

How to turn a blog post into video: using Content Samurai

Have you seen videos like these? The other day I clicked a link on Twitter to an article that was on CNN. When I got to the post, I noticed there was a video at the top of the page. ...

Email Gating for Videos: leveraging ConvertPlayer

Do you remember LeadPlayer? Long before there was the company and product Leadpages, there was another product that I purchased called LeadPlayer. It was a product developed by Clay (from Leadpages) and his lead developer, Simon Payne. It was the first ...

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