Website Strategy

Is Your Site Working For You?

Today I delivered a talk as part of Jennifer Bourn‘s Content Camp (Website Copy Edition). My session was on your offer pages, and the follow-up to the talk is a working session where we get to have a discussion and…

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Managing Courses on a Subdomain

The other day I got a question that I’m pretty sure every LMS plugin or platform provider has gotten. “Should I run my courses on a subdomain?” But there was a twist to the version of the question I got.…

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Email Gating for Videos: leveraging ConvertPlayer

Do you remember LeadPlayer? Long before there was the company and product Leadpages, there was another product that I purchased called LeadPlayer. It was a product developed by Clay (from Leadpages) and his lead developer, Simon Payne. It was the first…

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