Website Strategy

Managing Courses on a Subdomain

The other day I got a question that I’m pretty sure every LMS plugin or platform provider has gotten. “Should I run my courses on a subdomain?” But there was a twist to the version of the question I got.…

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Email Gating for Videos: leveraging ConvertPlayer

Do you remember LeadPlayer? Long before there was the company and product Leadpages, there was another product that I purchased called LeadPlayer. It was a product developed by Clay (from Leadpages) and his lead developer, Simon Payne. It was the first…

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Are you using testimonials?

Today I just want to ask you some simple questions. Questions that frankly I spent many years not asking myself. It’s all about using testimonials. And in case that word is foreign to you, it simply means quotes from other…

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How to write a Services Page that works

Most website services pages suck. We can all agree that there are few things harder than writing about yourself, right? Whether it’s your About Page, your Services Page, or anything else where you have to articulate your value, things get…

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