Website Strategy

Dripped Content And Notifications in WordPress

There was a time when very few WordPress products supported content dripping. Today many do. Yet, they still struggle. The Call was for Dripped Content Some time in 2010 I experienced three distinctly different dynamics with online information that changed my ...

Today anyone can create online courses easily

Unlike any time in history, people can now leverage their own experiences to create online courses for others without having to become a serious technologist. This isn't your grandpa's internet The first time I got into creating a computer-based training ...

Why my corporate sites don’t show “the team”

I'm ok agreeing to disagree… I want to share with you why my corporate sites – I'm talking about any company where I'm one of the execs – won't ever show a “the team” page. It's not because I don't ...

The Redesign and Overhaul of Chris Lema

Stepping into a hat store A couple of weeks ago I stepped into a hat store in downtown San Diego. Not a cap store. A real, serious, hat store. I told the gal that I thought it might be time ...

Here’s why I don’t mind a high bounce rate

A lot of people speak at conferences and write books and blog posts about lowering your high bounce rate. I am in the camp that doesn't mind a high rate.

You need design and words that convert!

It's not enough to have great ideas. Or even great timing. You also need a design and words that convert. And that's why you need help.

When is it time to upgrade your $500 website?

The other day I told you that you could have a site for less than you thought. But when is it time to upgrade your $500 website? That's the question.

Progressive Profiling: Have you started this yet?

If you were thinking that progressive profiling was only for enterprise customers, then I want you to reconsider. I've just used it on my contact form. Here's how you can do it too!

If you think you don’t need segmentation, you’re wrong.

I'll be honest with you, too many people think they don't need segmentation homework. They want to work on other things. And they're wrong. Completely.

Bloggers, these are the WordPress plugins you need

If you're a blogger, here are 15 WordPress plugins you need. They're the must-have set.