There are only four kinds of Women in the World

Chris Lema

four-kinds-of-womenNo, this is not an article you might find in the supermarket. The truth is that there are four kinds of people in the world, but since I want to introduce you to a woman you might not know, that title seemed appropriate.

But before I introduce you to Natalie, and give you one more reason you need to come to WordCamp Orange County (where a fantastic line of male and female speakers will be showcased), let me tell you about these four kinds of people.

Four Kinds of People

Thinkers: These are the visionary folks that come up with the big ideas. Think of President Kennedy when he talked about putting a man on the moon. Thinkers challenge people to act by defining goals that may even seem impossible to reach.

Builders: These are the folks that turn ideas into reality. They start with a hint of what they’re trying to do, but without the “how” clearly articulated and they figure it out. If you’ve never watched this miniseries on how we put a man on the moon, it’s worth it. It’s a show for and about builders.

Improvers: These are the folks that continually tweak and make processes better. They’re the optimizers, who take a process and make it 10, 20 and 30% faster or 10, 20, and 30% cheaper. The NASA folks who started adjusting the space program after the Challenger explosion to make it safer were all improvers.

Producers: These are the folks that systematize a process and make things routine. They’re the ones that take the optimized process and replicate it until you have an entire production line set up. By the early 1990’s, NASA had a series of producers in place. Until the Columbia tragedy, NASA was a well-oiled machine that flew tons of missions managed by producers.

I’m not the author of this framework, Lou Adler is. But it’s a solid way to think of people. More importantly, we’re not just one. We’re mixes of each – likely with strong leanings towards one or two of these types.

One Woman You Need to Know

If you’re in the WordPress community, or even if you’re not, there’s someone I think you need to say hi to. But before I tell you how to reach this “Builder,” let me highlight some of the reasons you might like to connect with Natalie MacLees.

Last month I watched her literally blow up the minds of her entire audience when she ended her presentation by explaining that her entire presentation was done using WordPress, not PowerPoint. Now, I’ve seen probably five other people do something like that before, and each time I’ve totally known they were doing it. It was obvious.

But this time I was shocked. Because her transitions didn’t suggest WordPress at all. Don’t believe me? Check it out.

I’m sure one day someone mentioned the idea. As a builder, she decided to take it on and make it a reality. Those are the kinds of people you want to know. Trust me.

So check out her site, join her meetup, and follow her on Twitter.

There’s also one more way you can connect with her…

WordCamp Orange County

I know, it’s sold out – it completely sold out of all its tickets in a few hours. Crazy! Insane! But that goes to show you how awesome the guys at Pixel Jar and Nien Studios are.

But guess what? I have access to another free ticket. And I may know of another one too!

Natalie and I will be presenting on Saturday (she’ll be talking about typography & I’ll be talking about membership sites).

I’ll also be moderating a business panel on Sunday from 10-1 with several business founders who are going to be there just to answer your business questions.

So it’s going to be awesome!

So How Can You Get a Ticket?

Easy. Really easy. Tweet any line you like, including @chrislema @nataliemac and #wcoc in it. Anytime between now and Sunday night. I’ll circle back with Natalie and we’ll pick our favorite and get you your free ticket.

I bet if you bring your previously purchased copy of her JQuery book with you to WordCamp Orange County, I can even convince her to sign it for you. It’s going to be hard work, but I’ll do it for you.

Powered by the Rainmaker Platform

The Rainmaker Platform by Copyblogger Media is the complete website solution for building your own online marketing and sales platform. In short, it makes the technology part of running an online business simple so that online marketers and business owners can focus on building audiences and growing businesses.

Start your free 14-day trial

Join more than 5,000 others

My posts. Your inbox. Beautiful.


  1. This post makes me happy! Through her meetup group, Natalie was one of the first WordPress professionals I met, that was several years ago. She has always impressed me with the quality of her work, her ability to teach complex info, and the fact that she just really really knows her stuff and is ahead of the curve when it comes to WordPress development. I’m really happy to see her getting this kind of recognition!!

Leave a Reply

Your email address will not be published. Required fields are marked *

Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”


I regularly schedule calls to answer your questions using
a service where you only pay per minute.

call me
  • People don’t fully grasp how strategic Chris is. I love that about him and count on it all the time.

    Karim Marucchi
  • Chris often breaks paradigms and has me rethinking the way I approach my business.

    Jeff Zinn
  • Chris always gives me something to think about – a new lens through which to examine my business.

    Lucy Beer
  • Chris’s advice has helped me to make better decisions about my business, and manage my clients better.

    Natalie MacLees
  • Chris has been a source of wisdom and insight in business and product strategy, startups, entrepreneurship, and more.

    Austin Gunter
  • Chris is one of those rare people who can take a difficult subject and make it easy to learn and remember.

    Dave Jesch
  • Chris has a heart of gold and is willing to reach out and help. He has helped me in several ways both in WordPress coding and consulting with me on my business. He has been a blessing in my life and look forward to a long friendship with him.

    Gregg Franklin
  • Chris Lema always drops knowledge bombs that makes me think about how I can evolve my WordPress-powered business. Even more valuable is that he does it in a way that makes drastic change seem achievable.

    Chris Ford
  • Whether it's product strategy or a question about which plugin to use, I know Chris will get me an answer faster than anyone else.

    Steve Zehngut
  • Chris is a great mentor, instructor and friend. He fills all these roles with a down to earth style and ease that actually encourages you to believe that success is within your grasp.

    Alex Vasquez