You shouldn’t ask for a refund if…


It’s a natural part of the purchasing process, where you get a product that doesn’t work for you and it’s time to ask for a refund. But not all situations are equal. Here are five tips for you when you’re thinking about asking for a refund.

Don’t scratch your itch


You hear it all the time, “I just scratched a personal itch. I made it for me, because I knew I was passionate about it. I hoped others would be too.” Here’s why it’s wrong.

10,000 hours to develop expertise….and for what?


I don’t know if you’ve seen the video below, and I don’t normally write posts that just share a video, but because I spend a lot of time in meetings, and because I’ve spent twenty years developing specific expertise around product development, this video cracked me up.