Blog
Uncanny Codes for WordPress
Recently my friend Veena offered a lifetime deal on Appsumo for Smart Quiz Builder. One of the things I thought was pretty cool was her ability to create all those “stackable codes” for Appsumo customers so that they could get…
Retaining Your Top Talent
It’s Crazy Out There It’s never been harder to hire talented staff right now. Every person I know who is looking for work is finding work. And often multiple offers. Even crazier is that they’re getting offers that are incredible…
Building Disposable Software
Disposable Software – The Concept Most of us, when building software, try to make it support or handle just about anything that it might face. We read bug reports, even for tiny edge cases, and we work to fix our…
Your Most Valuable Skill
I grew up in what would be considered the center of middle class. We never had a problem getting food or paying the house payment. We always had a new outfit when school started. And there were two cars in…
You Don’t Need Another Course
I know this is a crazy post to write – right as I’m getting ready to publish 9 courses on this site. But if you’ve been reading on this site long enough you know this is a pretty big pitch-free…
No One Wants To Set Up Your Plugin
This is not as negative a post as the title may suggest. But it is true. Especially for feature-rich solution-oriented plugins – like membership, courses, or eCommerce plugins. No one wants to set up your plugin. They want it to…
You Are Not the Customer
Your marketing team worked really hard to investigate your target customer. They worked on segments and did customer interviews. They spend tons of time and money and crafted personas. Maybe they even gave them names (though I prefer roles). The…
Team Discounts using Automator & Coupons
Imagine you wanted to create an online course that you were going to sell with WooCommerce. This is a request I get all the time. But then you get a more nuanced request – how do I sell team access,…
Have You Tried WooFunnels?
When it comes to WooCommerce & funnels, there’s a good chance you’ve heard of CartFlows – one of the earliest players working to bring ClickFunnel-like solutions to the WordPress ecosystem. But maybe you haven’t heard about WooFunnels – an incredibly…