Articles

Articles on AI, coaching, product strategy, and building a business that matters.

1631 posts

Inside a Claude Skill: The Eight Steps That Build the Red Dot skill

AIJun 9, 2026

I open the hood on the Claude Skill that builds mirror assessments — the eight-step pipeline, the single spec it compiles, and the checker that won't ship broken.

AIProduct WorkClaude SkillsEvals

How a Claude Skill Converts Leads With a Quiz

AIJun 7, 2026

I gave a one-page brief to a new Claude Skill and got back a working lead-gen quiz — a design doc and a hostable assessment. Here's how the skill does it.

AIProduct WorkClaude SkillsEncoding Expertise

Everyone needs a Custom Assessment

AIJun 4, 2026

Everyone needs a custom assessment, and when you think of your own experiences, you'll agree with me.

AIProduct WorkEncoding Expertise

Five Paradigm Shifts You Need to Embrace About AI

AIJun 1, 2026

Five paradigm shifts from three years building with AI: design time over runtime, judgment over prompts, real feedback loops, conversation, and knowledge that's built, not stored.

AIProduct WorkEncoding ExpertiseAI Economics

How to Tell If Your Scoreboard Is Lying to You

AIMay 30, 2026

A pizza shop's flyer contest shows why your AI scoreboard can climb while the work gets worse - and why a measure that can't be gamed is the real job.

AIProduct WorkEvals

Knowledge Isn't Stored. It's Built.

AIMay 28, 2026

Why storage is the wrong question for knowledge, and how decomposing content into a graph builds answers no document ever held. The MCode Coach story.

AIEncoding Expertise

Ten Conversations to have with Claude before Vibe Coding

AIMay 26, 2026

One prompt gets you something. Ten conversations get you something better. Here are the ten you should have with Claude before any code gets written.

AIProduct WorkVibe Coding

How to Stop Burning AI Budget Without Stopping What AI Lets You Do

AIMay 24, 2026

Companies are blowing through AI budgets, but pricing isn't the real cause. Two habits keep my bills flat without rolling back what AI lets me do.

AIAI Economics

The Key Comes Before the Song

AIMay 22, 2026

When you build with AI doing the content generation, the obvious move is QA at the end. But if that's your whole strategy, you sat down at the piano without picking a key. Here's how I'm thinking about evals for a new product — and why guardrails belong upstream, not downstream.

AIProduct WorkEvals

Use Claude to get you questions, not answers

AIMay 20, 2026

Most Claude sessions produce transcripts because users ask for answers. The posture that produces real specifications looks different. Here's what it requires.

AIAI Adoption

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