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New Courses Are Available

Having worked with hundreds of teams building and marketing new products, there are patterns of mistakes I see all the time. The crazy thing is that every one of these mistakes is completely avoidable – without a PhD or ten…

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Doing Sales Sequences Right

It won’t surprise you that I woke up today with emails in my inbox from some company whose form I filled out a few days ago. It likely won’t surprise you either that in that same inbox were emails from…

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Comparing Online Learning SaaS Products

Later this month I’ll be talking about all the choices you have when it comes to online courses. In that talk, I’ll show you why you might want to use a WordPress plugin (like LearnDash), or when you might consider…

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Embracing Segmentation

What is Customer Segmentation? Customer segmentation is the opposite of treating everyone the same—which is how most companies that do mass marketing work. When I was growing up, everyone saw the same commercial for the same product and we all…

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Make More Money Selling Your Online Course

Making More Money Means More The other day I showed you how to sell your online course. That was a long post about your landing page and the 20 different sections to strongly consider including. But if you want to…

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The Anti-Pitch

“Dad, you’re crazy.” My daughter is a high school senior and interested in more than one boy. One appeared today and they had a chat. Tonight at dinner I asked if she was going to text him and maybe set…

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Great Introductions

The Art of a Great Introduction The other day I wrote a tweet about generosity. A way to be generous without spending a penny. It was all about networking and great introductions. Why are Introductions So Critical? When you introduce…

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Mini Habits & Repetition

The first time my wife walked into my office crying, I knew two things. First, I knew something bad had happened (like she’d made some mistake she felt awful about). Second, I knew that adding my own emotions wouldn’t help…

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