Articles

Articles on AI, coaching, product strategy, and building a business that matters.

1605 posts

How to Use Claude Code Skills

aiApr 13, 2026

Someone shared Claude Code skills on X. You clicked the GitHub link. Now what? Here's how to use, personalize, and write your own.

aiclaude-code

Stop Debating Which LLM to Use, That's Not Where the Lock-in Happens

aiApr 11, 2026

Swapping LLMs is easy. Swapping your organizational memory isn't. The real AI lock-in isn't the model — it's where your expertise, instructions, and institutional knowledge live. Keep it portable or lose your freedom.

aiinsights

How to Use Process Mining to Find What AI Should Automate

aiApr 9, 2026

Your ticket system already records every escalation, every reopen, every bottleneck — with timestamps. Process mining turns that data into a map of exactly where AI automation will have the most impact. No interviews. No opinions. Just the data.

aiinsights

You Don't Need to Replace Your SaaS. You Need to Automate Your Operations.

aiApr 6, 2026

Companies are being told to ditch SaaS and build AI replacements. That's the wrong move. The real opportunity is automating operations, and tools like Twin.so make it possible without writing code.

aiinsights

Why I Never Let AI Grade Its Own Work

aiApr 4, 2026

Most people accept their first AI draft because it exceeded their expectations. But your expectations of AI aren't your standards. Here's what happened when I made Claude Code and Codex evaluate each other using my own voice profile and audience segments as the rubric.

aiclaude-codeinsights

The Extraction Pattern: How Companies Actually Start Using AI

aiApr 1, 2026

Every company follows the same AI adoption pattern. Seven phases from scattered experiments through knowledge extraction to compound results where skills, artifacts, and outputs compound.

aiinsights

The Hardest Thing in AI Right Now Isn't AI

aiMar 30, 2026

AI feedback loops can't improve without rubrics and quality criteria extracted from human expertise. The real bottleneck isn't technical.

aiinsights

Why I Build Before I Write Requirements (And Why AI Makes That Smart)

insightsMar 27, 2026

After 20 drafts of our core product over more than a year, I've learned the most valuable requirements come from building — not planning. Here's what negative specification taught me about product development with AI.

insightsaiproduct-work

Prompt Engineering Isn't Dead. Your Requirements Just Got Promoted.

insightsMar 25, 2026

Everyone's declaring prompt engineering dead. They're wrong. The part that died was managing the LLM. The part that matters, articulating your unique requirements, just got promoted.

insightsai

AI Doesn't Replace Expertise. It Makes Expertise Portable.

aiMar 22, 2026

I built a video post-production pipeline using Claude Code skills. Eight markdown files that automate silence removal, dynamic zoom, color correction, audio mastering, and captions.

aiclaude-code

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