Articles

Articles on AI, coaching, product strategy, and building a business that matters.

1596 posts

A Dynamic Back Office is The New Business

Oct 24, 2023

The back office has become an important strategic lever. We’re adding new features to our revenue and finance automation suite that make it easier for businesses to grow revenue and streamline operations.

A Comprehensive Guide on Importing Customers

Oct 24, 2023

Delivering a good user experience without compromising the authoring experience required us to rethink data onboarding.

Do you know your focus toggle?

insightsOct 10, 2023

I couldn't get my camera to focus by pressing the shutter button down half-way. It has always worked in the past. I didn't understand what had happened. I started with checking the modes - was I in a different mode than normal? Nope. Then I went to the settings. I set the focus setting correctly.

insights

Learning Something New

insightsAug 29, 2023

I graduated college 30 years ago. Email wasn't a big thing, and the web (and YouTube) didn't really exist. So imagine what it took, how much work was involved, to learn something new. I'm not saying I walked to school in the snow, uphill both ways. But learning something new meant either finding a mentor...

insightsbusiness-advice

Choosing a Pricing Strategy

agency-adviceAug 20, 2023

This week I'm headed to WordCamp US (#WCUS) and will see folks that I haven't seen in a couple of years. I stepped away from a full time focus on WordPress about 18 months ago, and I'm excited to circle back and see so many friends in a single event. I'm not speaking, sponsoring, or...

agency-advicebusiness-adviceproduct-work

Scaling Your Business Requires Understanding Your Unit Economics

coachingAug 17, 2023

In the world of business, understanding unit economics is crucial for achieving scalability, profitability, and maintaining overall business health. It provides valuable insights into the financial performance of a company, allowing entrepreneurs and managers to make informed decisions about resource allocation, pricing, and profitability. I spend a decent amount of time talking about this in...

coachingbusiness-advice

Motivational Segmentation

marketing-communicationsMay 14, 2023

The other day I wrote an ebook about motivational segmentation. It wasn't called that, because, seriously, who would choose to read something with that title. Instead, I called the eBook, Grow Your Coaching Practice 8X With One Single Sales Strategy. But what I shared in that free eBook isn't just for coaches. I would submit...

marketing-communications

Grow Your Business Profits in 2023

agency-adviceDec 26, 2022

If you're looking to grow profits next year, you've likely already made your plans for the new year. I get that. And it's the last days of this year, so you've stopped reading blogs. I get that too. But there's a good chance that while you've used one or a couple of the strategies below...

agency-adviceinsightsproduct-work

How To Navigate The Lean Years

agency-adviceNov 30, 2022

Things are Going to Get Tough Instead of writing a post about the upcoming (or already here) recession, I thought I would go a bit broader and talk about how to navigate the lean years. Businesses of all sorts go into this time under a lot of stress. Let's be honest, I'm not an economist. I...

agency-advicecoachingproduct-work

Premature Optimization is a Timing Mistake

coachingNov 15, 2022

In the end, your success or failure is a combination of what you control (your decision making) and what you don't (timing). Most people aren't really great at decision making. But that's something you can get better at. So let's move to the harder dynamic that we can't control - and that's timing. Everything in...

coaching
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