Articles

Articles on AI, coaching, product strategy, and building a business that matters.

1596 posts

Stop Prompting AI for Every Task. That's Not Automation—That's Just Faster Manual Labor.

coachingDec 21, 2025

Most people use AI like a faster typewriter. They prompt, AI outputs, they clean it up. Repeat. Every single time. But here's what I've realized after watching hundreds of founders try to \"leverage AI for productivity\": you're still the bottleneck. You're still required for every task. You haven't automated anything—you've just sped up your own...

coachingbusiness-adviceai

Why Great Leaders Focus on Destinations, Not Directions

coachingMay 5, 2025

Do you find yourself micromanaging your team's every move? Are you frustrated when people don't follow your exact instructions? Do you wonder why brilliant employees seem disengaged when given detailed step-by-step procedures? If you've experienced any of these situations, you're likely falling into a common leadership trap: confusing the destination with the journey. The Destination...

coachinginsightsbusiness-advice

When Different People Do the Same Job, Magic Happens

coachingApr 30, 2025

Your Best Performers Don't Look Alike for a Reason Every organization has them – those standout performers who consistently deliver exceptional results but approach their work in completely different ways. Like musicians covering the same song, they hit all the required notes but express them through their unique style. What if these differences aren't problems...

coaching

Hosting WooCommerce Stores with Unexpected High Traffic

ecommerceNov 30, 2023

What do you already know about hosting WooCommerce stores? When it comes to hosting WooCommerce stores, you may have already read some of my articles on choosing a WordPress host, or how to think about WooCommerce already. But maybe you haven't. Or maybe you read the super sharp article by Carl Alexander on using a...

ecommerce

Keeping Your Top Talent Engaged

coachingNov 29, 2023

Keeping high performers engaged at work not only maximizes productivity, but also drives revenue up. I won't bore you with the research, but studies show that a single top achiever can deliver as much productivity as up to four average employees. In the heart of every small business, there are standout stars - the...

coachingbusiness-advice

The creator economy goes global

Oct 24, 2023

How do you create compelling presentations that wow your colleagues and impress your managers?

How to Use Ghost and Metafi Together.

Oct 24, 2023

Are you running a membership site on Ghost? If so, integrating Metafi directly with your Ghost site can streamline…

How Metafi builds interactive docs Slack

Oct 24, 2023

Delivering a good user experience without compromising the authoring experience required us to rethink how content is modeled and rendered.

Do Startup Valuations Matter for Investment Returns?

Oct 24, 2023

The argument that prices should matter for returns is simple: if a seed round is more expensive, then that…

Automate Workflow with Metafi Zapier Integration

Oct 24, 2023

Delivering a good user experience without compromising the authoring experience required us to offer sensible, secure automation surfaces.

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