Articles And Insights

Stop Giving Your AI Better Prompts. Start Giving It Your Decision-Making.

I stopped writing better prompts for Claude Code. Instead, I wrote down how I make decisions.

I Hired an Engineering Manager, Architect, Developer, Designer, and QA Engineer. None of Them Are Human.

I’ve been building new web applications every week. Not prototypes. Not MVPs that embarrass me. Real applications that work. And I did it by hiring a team I never have to manage. Here’s what I know after years of building ...

Stop Prompting AI for Every Task. That’s Not Automation—That’s Just Faster Manual Labor.

Most people use AI like a faster typewriter. They prompt, AI outputs, they clean it up. Repeat. Every single time. But here's what I've realized after watching hundreds of founders try to “leverage AI for productivity”: you're still the bottleneck. ...

Why Great Leaders Focus on Destinations, Not Directions

Do you find yourself micromanaging your team's every move? Are you frustrated when people don't follow your exact instructions? Do you wonder why brilliant employees seem disengaged when given detailed step-by-step procedures? If you've experienced any of these situations, you're ...

When Different People Do the Same Job, Magic Happens

Your Best Performers Don't Look Alike for a Reason Every organization has them – those standout performers who consistently deliver exceptional results but approach their work in completely different ways. Like musicians covering the same song, they hit all the ...

Hosting WooCommerce Stores with Unexpected High Traffic

What do you already know about hosting WooCommerce stores? When it comes to hosting WooCommerce stores, you may have already read some of my articles on choosing a WordPress host, or how to think about WooCommerce already. But maybe you ...

Keeping Your Top Talent Engaged

Keeping high performers engaged at work not only maximizes productivity, but also drives revenue up. I won't bore you with the research, but studies show that a single top achiever can deliver as much productivity as up to four average ...

Do you know your focus toggle?

I couldn't get my camera to focus by pressing the shutter button down half-way. It has always worked in the past. I didn't understand what had happened. I started with checking the modes – was I in a different mode ...

Learning Something New

I graduated college 30 years ago. Email wasn't a big thing, and the web (and YouTube) didn't really exist. So imagine what it took, how much work was involved, to learn something new. I'm not saying I walked to school ...

Choosing a Pricing Strategy

This week I'm headed to WordCamp US (#WCUS) and will see folks that I haven't seen in a couple of years. I stepped away from a full time focus on WordPress about 18 months ago, and I'm excited to circle ...

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