Articles

Articles on AI, coaching, product strategy, and building a business that matters.

1636 posts

AI Made Your Expertise Cheap. Now What?

AIJul 9, 2026

Every service business is staring at AI knowing everything is changing and nothing is staying the same. That forces a bet: go premium, go volume, or shift to equipping. But all three bets share one dependency, and the same AI that made your expertise cheap is exactly how you feed it.

AIAI AdoptionInsights

I Created a Coding Harness Without Realizing It

AIJul 7, 2026

I sat down to learn Mastra with my Claude Code habits and my Cloudflare opinions in my back pocket. A few agents and a workflow later, I'd accidentally built a full coding harness. Here are the seven rules I refused to bend — and what each one looks like in running, open-source code.

AIAgentic SoftwareEvalsAgents

The AI Interviewed a Woman Who Doesn't Exist. That Was the Point.

AIJul 5, 2026

I spent a weekend building a sales executive who doesn't exist, handed her fifteen secrets, and let an AI try to pull them out. The fake expert was the point: it's the first time an interview had an answer key, so it could earn a score instead of a compliment. Here's what testing an AI honestly actually costs.

AIAgentic SoftwareEncoding ExpertiseEvals

Learning in AI Is All About Exposure

AIJul 2, 2026

I sat through a multi-hour AI training with 3,000 people and discovered less than 10% had ever tried a second tool. Comfortability keeps you stuck in the tool you started with. Exposure is how you get out, and here are two easy ways to choose it.

AIInsights

How Do You Test Output That Changes Every Time You Run It?

AIJun 29, 2026

Ask an AI to build the same thing twice and you get two different programs, both working. So you can't test the code against one right answer. Here's how to test what it actually does instead, in five layers, with a Stripe webhook as the example.

AIClaude CodeVibe Coding

It's the Harness, Not the Model

AIJun 27, 2026

It's not the model, it's the harness. Here's the one I built for content, plus a 7-minute demo of it running.

AIClaude CodeAI Content

Your Voice Won't Die From Using AI. It'll Die From Agreeing With It.

AIJun 25, 2026

The real threat AI poses to your voice isn't reduced typing, it's the erosion of your taste every time you approve a suggestion instead of overruling it. Keep your voice upstream (the deciding) and confine AI downstream (the executing) by making four non-delegable calls before you generate a word.

AIAI Content

You've installed a Claude Skill and it's not working. How to fix it.

AIJun 23, 2026

You installed a Claude skill someone else published and it just sits there, never running. That isn't a broken skill, it's how skills load. Here's why it happens, how to tell, and two ways to fix it, including one that needs no editing at all.

AIClaude Skills

The Video You've Been Putting Off Takes Five Minutes Now

AIJun 21, 2026

You shipped something real and nobody knows it exists. Video used to mean gear, a crew, and an edit. Now it's a short script and about five minutes, which moves the hard part to whether you've got something worth watching.

AIAI AdoptionAI Content

Encoded Judgment: How a Cheap Model Performs Like an Expensive One

AIJun 18, 2026

I ran a product team that captured every customer question into a playbook before handing it off. That old loop is exactly how you make a cheap AI model carry expensive work.

AIEncoding ExpertiseAI Economics

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