The Blog
326 posts tagged "marketing-communications"
Competitive Intelligence - The Claude Way
The exact steps to produce a Skill with Claude - to do competitive intelligence.
Motivational Segmentation
The other day I wrote an ebook about motivational segmentation. It wasn't called that, because, seriously, who would choose to read something with that title. Instead, I called the eBook, Grow Your Coaching Practice 8X With One Single Sales Strategy. But what I shared in that free eBook isn't just for coaches. I would submit...
Creating a \"How to work with me\" Guide
Not Everyone Knows How To Work With You When you're adding new people to your team, they're stepping into a team dynamic and starting to work with a bunch of people they have no history with. In other words, they don't know how to work with you in the best way possible. Consider creating a...
New Courses Are Available
Having worked with hundreds of teams building and marketing new products, there are patterns of mistakes I see all the time. The crazy thing is that every one of these mistakes is completely avoidable - without a PhD or ten years of experience. But the mistakes are common because of our belief systems. How we...
Doing Sales Sequences Right
It won't surprise you that I woke up today with emails in my inbox from some company whose form I filled out a few days ago. It likely won't surprise you either that in that same inbox were emails from vendors whose forms I filled out months ago. Short sales sequences and long sales sequences...
The Anti-Pitch
\"Dad, you're crazy.\" My daughter is a high school senior and interested in more than one boy. One appeared today and they had a chat. Tonight at dinner I asked if she was going to text him and maybe set up time to hang out tomorrow. The look I got told me that she knows...
Great Introductions
The Art of a Great Introduction The other day I wrote a tweet about generosity. A way to be generous without spending a penny. It was all about networking and great introductions...
There Are Two Kinds of People In The World
There Are Two Kinds of People You've likely seen the tweet that says something like, \"If you bought something that's normally $1,000 and you paid $750, you didn't save $250, you spent $750.\" Now maybe you wouldn't spend the $750. But if we change the numbers, you might get caught. Because most of us see...
Having Difficult Conversations
Difficult Conversations Aren't About The Words I don't know about you, but difficult conversations make me sweat. They stress me out. And yet over the years I've navigated enough of them to know three things: They're going to happen. They're never about the thing being discussed. You can actually get better at them.
There's Power in Empathy
Mirror Neurons Imagine a monkey that is angry. Now imagine you can monitor his brain. You see what fires and what doesn't. Ok, you've got it mapped. Now imagine that he sees another monkey who is upset. And before you know it, the same parts of the brain are firing off - as if the monkey...
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