You want to know what dumb people steal from a supermarket when they're kids? Canned juice. Yup – when I was really young I stole one of those canned pineapple juice cans (I sure am glad my mom doesn't read these posts). But I stole the drink, not the can opener. And I couldn't take it home because it was clear I'd have no explanation for how I got it.
Turns out I was a horrible thief.
I thought about that moment, so many years ago, tonight as I was thinking about the exact opposite dynamic.
We tend to think that the opposite of a done deal is an abandoned cart, but the alternative is actually theft. You take the item; you just don't pay for it.
Thankfully, e-commerce doesn't have to deal with kids stealing stuff, and they don't have to worry too much about their happy, paying customers.
But they do have to think about abandoned carts and what they'll do about them, right?
Abandoned Carts suck.
I just jumped into the backend of my e-commerce platform (Cart 66 Cloud), and saw tons of eBooks that may never be sold. Why? Because they've been left abandoned in their carts. And it turns out I'm not the only one who experiences abandoned carts – a recently study puts the rate at 67%.
So with so many carts getting left on the side of the road, are you ready to do something about it? Let me introduce you to a few plugins you'll love, if you're doing e-commerce on WordPress.
But first, you should see this infographic.