Learning in AI Is All About Exposure

I sat in a multi-hour AI training session today. I know a bunch, okay? But seriously, how will you ever know what you don't know if you don't expose yourself to what others are doing? So I signed up for this multi-hour event.

The nice thing was it wasn't a long multi-hour pitch session. It was fully educational. But of course, like webinars and other events like this, there were lots of questions and interaction with the audience. Say yes if you've ever done this. Say no. Name your favorite tool. All that stuff.

This session was using tools and approaches that anybody could do. This wasn't the high-tech group. More than three thousand people were logged in and online together in this giant Zoom call.

What I Actually Learned

The biggest thing I learned was exactly how many people have never even tried Claude once. Or how many people haven't tried any other solution besides ChatGPT. People who have not heard of other solutions for video clones like HeyGen, or voice clones like ElevenLabs. Even taking an image of yourself, putting it into something like Gemini, and having it produce an image of you in a different setting or in different clothing.

This entire space, and all these hours, were spent highlighting something to me. I didn't discover any new tools. I didn't discover any new skills. But what I had discovered was exactly where most everyday people are.

Now here's the thing. All these people signed up for this event. So they're the self-selectors. They're the folks who chose to sign up and attend. You can imagine there were other people who signed up who didn't attend, and you can imagine all the other people who never even signed up. So this is the best of people who are like, "I'm interested. I'm leaning in, and I want to learn how to use AI."

And yet it was shocking to see as they would ask questions. How many of you have tried this tool? How many of you have heard of this tool? How many of you are using this? How many of you have never used this? You're seeing the chat responses. And my basic math was that people who had tried a second tool was less than ten percent.

Do You Even Know These Exist?

Less than ten percent of these folks had ever used a second tool, and it makes you start scratching your head. Like, do you even know that these exist? It turns out most of these people didn't, because later in the seminar that question came up, and they were like, "I've never heard of this. I've never heard of this."

But if you're swimming in the stream of AI, you've heard of all these tools. And so you just presume that everyone else has heard of all these tools.

It's easy to feel behind when you're just using one tool. Yet if you're using one tool, the reality is you might be ahead of ninety percent, or eighty-nine percent, of everybody else. The ten percent in front of you are people who've used a second tool or a third tool. And the one-percenters are the ones who are actually making it useful in their business.

A lot of times it's easy for us to think we're way behind and not realize that we may be behind some people, but there are a lot of people further behind us.

Comfortability Is a Prison

Now the point isn't to simply cheer you up and tell you, "Yay, you're not as far back as you thought you were." No, no, no. My point is to tell you that comfortability is what often leaves you stuck in exactly the tool you started using in 2023, 2024, maybe 2025.

If you start with ChatGPT and you're happy with it, and you've been using it and it's doing okay, you've never looked anywhere else. And the problem is that you don't realize how much other things have changed, how much other things have improved.

I have, over the last few months, moved five or six coaching clients over to Claude. And every one of them has gone, "Oh my gosh. This is so different and so much better."

But we all get comfortable, right? And comfortability becomes our own prison. It locks us in. It holds us back, and we don't know what's possible.

Choose Exposure

Comfortability is something we control. We decide, "I like sitting on my couch," and then we stay couch potatoes forever.

There's another dynamic that we don't control as much, but you can solve. And that's exposure. When I signed up for one of these events, I just wanted to see what else is out there. I make the habit of choosing exposure so that I'm not caught unawares.

Two Ways to Choose Exposure

Now, I'm not asking you to sign up for a five-hour, one-day, crazy long training session like I just did. I'm not suggesting that. But I am aware of a couple of solutions that I think are perfect if you're a business owner, and most especially if you're in a service business.

I know two things. Number one, there's never enough time and never enough people to get all the work done. And number two, AI can absolutely help you with what you're doing. I know it for a fact. As a coach, I've worked with business owners and digital agencies and walked through exactly how to help them put these tools together and make use of them.

The Claude Convergence (Free, 90 Minutes)

The first one is a free webinar. Ninety minutes next Thursday, July 9th, at 12 PM Eastern. For ninety minutes, Lisa Larter is going to take you through the Claude Convergence, an entire webinar on how you build a team of AI assistants. You spend roughly a hundred bucks a month on the subscription she's going to show you, and you just start putting agents to work. It's phenomenal. And the webinar she's running is free, so you're not paying her anything.

If you don't know who Lisa Larter is, she's a friend of mine. She's incredible, talented, and brilliant, and she takes all the big stuff, all the complicated stuff, and makes it super easy to digest, easy to understand, and practical from a business perspective. She's not just an author. She is an entrepreneur. She has run companies, and she's helped other people with their companies. She knows what she's talking about.

The Claude Convergence is Thursday, July 9th. Reserve your spot for the Claude Convergence right here.

This is the kind of thing I talk about for exposure. You just need to go see what's possible. In ninety minutes, you might discover, "Oh wow, I didn't even know AI could do those things." Grab your free seat for July 9th here.

Build Your AI Crew (Five Days, $47)

Now for some of you, let's be clear, ninety minutes is too much. But for others of you, ninety minutes is not enough. You know how you learn. And you're like, "No, no, no. I need it to go slow. I need it to go step by step. I need to see exactly how we do it. I need all the details."

So my friend Brooke, who is a former coaching client of mine, is brilliant. She's run an agency, grew it up with a whole bunch of staff, then went and built a platform to automate and help a whole bunch of people with automation in their agencies. She is phenomenal and super smart.

Brooke has built a five-day session, July 22nd to the 28th, each day at 12 PM Eastern. Each session is sixty minutes, but it's five live days of actually doing the work. They show you the details. They walk you through it. You'll get the replays for a whole other week. She is going to take you into how to build a multi-agent team to hit every place where you can drive automation and efficiency.

Grab your spot in Build Your AI Crew here.

That event has a forty-seven dollar price. That's not the end of the world. But it is exactly what you'd want to spend if you're like, "I need more time, more dedicated effort and energy, and I want to see exactly what it's like to build my own AI crew."

Sign up for the five-day Build Your AI Crew sessions right here.