WooCommerce Product URLs

chrislema-face

I'll be honest with you, this tip may not be the right one for you on day 2 of this 30 day series on improving your WooCommerce site, but it bothers me so much that I moved it up on the list.

I hate WooCommerce product URLs. Because it doesn't ever feel natural to me.

When I'm selling something, like a t-shirt that says “Cool Story Bro”, I would love for the url to look different.

Like—http://cooldesignbro.com/shirts/cool-story-bro

Or if I'm doing a promotion—
http://cooldesignbro.com/sale/cool-story-bro

But instead, I get something like—http://cooldesignbro.com/product/cool-story-bro-t-shirt/

What do you notice?

It says “product” right in the middle. And while WooCommerce gives me some tools to change “product” (or sometimes you see “store” or even “product-category”), most of the time, I end up with WooCommerce product URLs that I really don't love.

Setting more than a single URL

What if I wanted something like this?

  • http://cooldesignbro.com/shirts/cool-story-bro
  • http://cooldesignbro.com/big-and-tall/cool-story-bro
  • http://cooldesignbro.com/black/cool-story-bro

What you probably start realizing is that there are a lot of reasons to want different kinds of urls. Sure, this is an SEO issue—but I'm not an SEO pro, so I leave that to others to explain.

I'm talking about the stuff I know much better.

I want urls that people react to when they read it. I want it to say something to them. If you're looking for black shirts or big and tall shirts, those other urls are going to get you to click.

I'm talking about the human element of it, not the Google perspective. And in the end, I find that when you think about humans, you end up doing right by Google anyway.

Good news!

The good news is this. On day two of this 30 day WooCommerce Help Guide, there's a plugin that will help you do all of this. It's called Perfect SEO URL, and I'm positive you're going to dig it.

It will dramatically change how you configure and enjoy your WooCommerce Product URLs. And it does more than just the tip I'm giving you here.

But it will most certainly let you craft custom and multiple targeted product URLs for your WooCommerce store. And that's my recommendation to you.

About Chris Lema

Chris Lema has been working with WordPress since 2005. Over the years he's been a blogger, a speaker at WordCamps, a coach for WordPress product companies, and the founder of the conference for WordPress business owners, called CaboPress. Today he's the VP of Products at Liquid Web, where he manages the world's first managed platform for WooCommerce stores.

Chris Lema

Chris Lema has been working with WordPress since 2005. Over the years he's been a blogger, a speaker at WordCamps, a coach for WordPress product companies, and the founder of the conference for WordPress business owners, called CaboPress. Today he's the VP of Products at Liquid Web, where he manages the world's first managed platform for WooCommerce stores.

Join more than 7,500 others

My posts. Your inbox. Beautiful.

Chris Lema Speaking

Do You Want To Pick My Brain?

Over the last few years, through private consulting, coaching, and using the pay-by-the-minute Clarity service, I've helped hundreds of folks like you solve their WordPress problems and overcome their technical challenges.

“In 18 minutes Chris was able to save me months of lost time and tens of thousands of dollars by directing me to the right technologies to create my course marketplace. The value was 100x what I paid.” — Josh

Have a question right now? Most of my Clarity calls last less than 20 minutes. Let's set up a call.