How to sell in hard times

How do you sell in a downturn?

If you've never been in this situation before, I get it. It's stressful. It's confusing. And when you're worried that you'll come off tone deaf, it's a challenge to know how to sell in hard times.

But I think you'll find that the formula isn't all that complicated. The tricks to sell in a downturn aren't all that different from how to sell when things are going well. At least if you do it the way I've watched the most successful sales people I know do it.

I'm not in sales. I'll be the first one to tell you that. But I've worked with a bunch of amazing people that are in sales. And more importantly, from a culture perspective, these tips will help you build an engine that sells more, even in hard times.

Here's my three minute take.

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Chris Lema
Chris Lema has been working with WordPress since 2005. Over the years he's been a blogger, a speaker at WordCamps, a coach for WordPress product companies, and the founder of the conference for WordPress business owners, called CaboPress. Today he's the VP of Products at Liquid Web, where he manages the world's first managed platform for WooCommerce stores.

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