Articles
1641 posts
Analyzing the Competition
Why is is important to analyze the competition? Anytime I hear someone say, \"we don't have any competition,\" I know two things. First, they are defining competition incorrectly. Second, they're in for trouble when it comes to growth. It's why I think it's critical to spend consistent and continued effort analyzing the competition. But why...
Keep Learning, Keep Trying
The Age of Punch Cards When I was a kid I would go with my dad to his work at night sometimes. The room - something like 1500 square feet - was filled with cabinets that were computers. We're talking the early 1970's and he could only run the programs at night when the rest...
Managing Courses on a Subdomain
The other day I got a question that I'm pretty sure every LMS plugin or platform provider has gotten. \"Should I run my courses on a subdomain?\" But there was a twist to the version of the question I got. So let's jump in and I'll not only answer the question, but show you how...
When Automation Goes Too Far
Some of my posts are longer and detailed and show you how to do things, like this recent one on building a membership site. Other posts are shorter - but still useful - like this one about one-click checkouts and my Hollywood debut. But some, like today's, are short as they're written on the WordPress...
There's a Shift in eLearning
A Ton Has Changed in Online Learning Phase One - When the first online courses were produced, I'm talking about the ones we heard about, they were Universities that were pushing course content online. I remember being amazed at what was happening in public while I was working on online courseware for Berkeley Lab. But...
Are You Building a Community Around Your Business?
Sometimes You Don't Even Notice It... It took me several events to notice a dynamic that existed. My friend Jennifer runs several events and I almost didn't catch it. But after participating in two or three, I started realizing that I was seeing some of the same people at each event. The same thing happened...
Creating a Better WooCommerce Follow Up Experience
Customer Dashboards are Helpful You might recall when I wrote about customer dashboards for membership sites. As I told you then, customer dashboards are incredibly helpful. Today, like all Mondays, I write about WooCommerce. So I'm going to share a single insight today about how you can create a better WooCommerce follow up experience by...
Day 249 of Daily Blogging
Can You Believe It's Day 249? On December 31 of 2020 I decided to start hitting the blue \"Publish\" button again. It's not like I hadn't blogged at all in 2020. But I had written 28 posts in the whole year. And I'm pretty sure that was better than 2019. So I decided to go...
How To Create a Membership Site With WordPress in 10 Steps
Introduction There's never been a better time to create a membership site than right now. We saw the big jump in both membership sites and online courses in 2020 from COVID and the trends suggest this will continue this year and into the next. And while there are many platforms to choose from (SaaS and...
Embrace Frictionless eCommerce with One-Click Checkout
We All Know That Cart Abandonment Is A Thing If you have ever gone shopping online, there's a good chance you've left something in a cart without actually checking out. It's not your fault, there are a lot of reasons for it. But it's called cart abandonment and it's a thing. Merchants know it. Shoppers...
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