Articles
1641 posts
On Giving & Getting Advice
Today marks 17 years that I've been married to Melissa Lema - an incredible woman. In fact, friends of mine - upon meeting her - quietly let both of us know that were we to separate, they'd all (1...
Do You Have a First Party Data Strategy?
You've likely heard that third party cookies are going to die, right? Look, I know it's Friday night. I'm already at a resort for this weekend because it's my 17th anniversary with my wife. So what am I doing writing a blog post right now? Well, I write daily. That's why. But why such a...
Why Is Someone Paying You?
Have I ever told you about my first job? When I was in high school, maybe the summer after my freshman year, I got a job at Temp Power. It was one of those jobs not exactly designed for high schoolers. But a mentor hooked me up with the job, so I was excited to...
Reusable Blocks in WordPress - Another Gutenberg Win
We're six months into me using Gutenberg daily I can't tell you how much of a fan I am of Gutenberg these days. It's crazy, as I keep finding things I really enjoy. Today I want to tell you about reusable blocks in WordPress because it's so cool. WordPress writes about it, but it's more...
Quiz Creation in WordPress
Can't I just use a form builder? Most people, when we're talking about building a WordPress quiz, just tell me they'll do the work in whatever form builder they already own. And you know that the modern form builders for WordPress are powerful. There are a ton of WordPress form plugins that can do a...
Using WooCommerce for Agencies: Accepting Deposits
He made two fantastic offers! The conversation I was in the other day was fantastic. The goal of our conversation was just to meet and introduce ourselves to each other. But in the course of 30 minutes I was impressed enough that I asked for his pitch. I was interested in buying. And when he...
Leveraging Multiple Price Points
The challenge with talking about pricing (and especially multiple price points) is that the conversation comes in the middle of a much larger discussion on product design. By the time you've built a new feature and want to know how much more to charge for it (if you're even willing to adjust pricing), we're already...
WordPress Membership Sites - The Myth of Passive Income
If you've been told that WordPress membership sites are an easy avenue for recurring revenue, somebody lied to you. They take work.
If I Wanted a New House... (tips for product owners)
Everyone wants more leads and sales, including product owners Today I wanted to share some tips for product owners who are looking for more leads and more sales. That really should be every product owner out there, right? To do that, I want to invite you to step into a metaphor with me for a...
When Experience Betrays Us
Can we talk about expertise for a second? In fact, more specifically, I'd like to talk about the problem with expertise. There is some great research by Gary Klein, which he shares in his book The Power of Intuition. It's not unlike what you may have read already in books like Blink and others that...
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