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When the reciprocity principle goes wrong
What is the reciprocity principle? If you've never heard of the reciprocity principle, you've surely experienced it. If I say to you, \"thank you,\" what are you going to say back? If I pay you a compliment, like, \"I love your outfit,\" you'll likely figure out some way to return a compliment. In defining reciprocity,...
Creating Free Content & Dealing with Criticism
Creating Free Content Comes with Criticism You likely have had the experience where you overhear people talking and you feel like you just have to jump into the conversation? That happened to me today. Normally, if it was in person, it would have been rude. But it was on Twitter, so responding about free content...
How to sell online courses from your own website
When Selling Online Courses, You Have Options When you're wondering how to sell online courses from your own website, the problem isn't really a \"how to do it\" problem. Instead, it's a \"which way is right\" and \"which way is wrong\" kind of challenge. Because no one wants to pick the wrong approach and then...
Last Week in WooCommerce: Headless WooCommerce
What is Headless WooCommerce? Anytime someone says headless, it makes you worry a bit, right? I mean, it's a strange metaphor to use for anything good. But when it comes to headless WooCommerce, it's not a bad thing. It's a really good thing. And the reason it comes up today is a tweet (see below)...
Share everything you know
For a period of three years I blogged daily. I missed a day here or there when I was sick or traveling, but it was more about the habit and pleasure I felt as I shared insights and reviews of products and services in the WordPress ecosystem. But that was a few years ago and...
The Best Ways to Learn WordPress
WordPress adoption is increasing rapidly I don't know if you noticed but WordPress continues to grow - and in the last year, it's grown at a rapid pace. Adoption over the last few years has been good, but nothing like 2020. As we start the new year, W3Techs puts it at 39.6%. Now, more than...
Why I recommend ConvertKit vs ActiveCampaign
Recommendations are a funny thing Everyone has an opinion, when it comes to the tools they use. And when someone asks me for my opinion, I give it to them. But the moment I do, something crazy happens. The debate and questioning starts. Did I think about this? Have I considered that? And in my...
Competition is good
Competition is Good In 1995 Kim Polese was the product manager who launched Java to the world, from Sun Microsystems. The next year she left Sun with Arthur van Hoff and started a company named Marimba. I know, that's a long time ago. But for us old folks, it was a heady time when the...
Building a membership plugin? You need these 11 features.
Speaking at WordFest Live 2021 Later this month I'll be speaking at WordFest Live 2021. My session is titled, \"Selling Access to Content: A Review of your Options.\" In my talk, I'm looking at membership and LMS plugins for WordPress. But anytime you compare products, you have to start somewhere else. You have to define...
What is the Fastest WooCommerce Theme?
Not all fast WooCommerce themes are all that fast There are a lot of themes for WooCommerce that tell you that they're fast. It's in all their marketing text, all over their page. That's because every merchant wants the fastest WooCommerce theme they can find. But when it comes to speed and WooCommerce, the trade-offs...
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