Articles

Articles on AI, coaching, product strategy, and building a business that matters.

1641 posts

Have big dreams? Focus on small iterations

Membership SitesMar 10, 2016

Every couple of days I answer a call on Clarity-a service entrepreneurs use to ask others for advice. About a year ago a gentleman called to ask about a membership site he was building. Three days later, he called back. He had grand plans He was running a subscription service that was anchored with PDF...

Membership SiteseCommerce

My Rainmaker Platform Review [video]

WordPressMar 8, 2016

I realized, when someone asked the other day, how I felt about Rainmaker and how it was going, that I'd written a lot about its features without telling you what I felt about it. So here are my feelings.

WordPress

Are you collecting video testimonials?

Agency AdviceMar 1, 2016

This is a lesson I've learned first hand The first time we held CaboPress I didn't even take a camera. I never thought about the marketing of the conference at all. I was just focused on making sure the folks that had travelled from the US to Baja (officially Mexico) got thru customs and reached...

Agency AdviceeCommerceMarketing & Communications

This is hard: Raising your prices

Agency AdviceFeb 29, 2016

Years ago I was coaching a young entrepreneur that was just getting started with her business. As we talked about all the different things that go into running your first business, we landed on the topic of price. Her response to me was something I've since heard several more times. I can always raise my...

Agency AdviceBusiness AdviceProduct Work

Are you trying to create memorable presentations?

Marketing & CommunicationsJan 31, 2016

Did you know most people forget what they hear within an hour? Make your words memorable. What we know today about how the brain works, and about how people process information, is so dramatically different than what we were taught in school, it's ridiculous.

Marketing & Communications

Don't make this classic subscription site mistake

Membership SitesJan 27, 2016

Subscription sites are awesome. I don't know about you, but I love Hulu, Netflix, Amazon Prime, and tons of other subscriptions I pay monthly for. I also enjoy subscriptions that I pay yearly for, like the United Club (formerly the Red Carpet Club, which sounded so much better).

Membership Sites

Managing user specific content in a WordPress membership site

Membership SitesJan 20, 2016

The Holy Grail: User Specific Content. Everyone asks for it. Most assume it's easy and totally possible. And yet, it's not something that comes with a lot of membership plugins in the WordPress space. Trust me, I reviewed over 30 of them.

Membership Sites

Protecting streaming audio with a WordPress membership site

Membership SitesJan 19, 2016

As I mention in the video above, I got a clarity call asking me about protecting streaming audio. Their requirements were simple: They wanted to charge users monthly. They wanted to put those members on an email subscription list. They wanted to protect streaming audio files.

Membership Sites

10 questions to ask when selecting a WordPress hosting provider

WordPressJan 12, 2016

It came into my inbox... I got an email today that was simple and straight to the point. They didn't want a recommendation. They had a simple question. \"What are the questions I should be asking the different companies I'm talking to for WordPress hosting?\"

WordPress

Have you run out of blog ideas? Try this

Marketing & CommunicationsJan 8, 2016

Everyone has it happen at some point, right? Running out of blog ideas? It's not that uncommon. No one has ideas all the time. So why should you be so lucky? The truth is that we all struggle sometimes to know what to write about.

Marketing & Communications

Want to talk about what you just read?

Every great conversation starts with a single question.