December 26, 2013
Pricing as a Mirror
Sometimes we use price in weird ways - to help us make non-pricing decisions. Yet we're still making a product selection decision. Just not the normal way.
Sometimes people make decisions, product selection decisions, and they're not making them based on price. But they're using price. Strange, isn't it. They're using price because it helps them decide about themselves.
That's right, I'm not saying it helps them think about the product at all. I'm not talking about features. I'm not even talking about benefits.
No, instead, sometimes people use price to help them realize or make a decision about who they are. And in this case, what they're really doing is using pricing as a mirror.
So what does this mean if you're a product developer?
Well in this video (below), I highlight what I think is going on, and what we can do about it.
A story. An insight. A bite-sized way to help.
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About the Author
Chris Lema has spent twenty-five years in tech leadership, product development, and coaching. He builds AI-powered tools that help experts package what they know, build authority, and create programs people pay for. He writes about AI, leadership, and motivation.
