Articles
1640 posts
Being Second: Ignore the First-Mover Advantage
Everyone wants to be first. Sometimes being second is better. Really. Here's why.
Infographic: Customer Engagement Research and the WordPress community
The research on Customer Engagement is in, and the benefit of having it is that WordPress companies can leverage it to think about how they're working.
Content Dripping: WordPress Sequential Delivery is Easy with Premise
How do you make sure people don't purchase your course, log in, download everything, and then ask for a refund? The answer is content dripping.
Pick the Perfect Image for your Blog Post or Slide
You can't pick the perfect image for a blog or PowerPoint slide in seconds. It takes time and some selection strategy. Here are five strategies I use.
There are no shortcuts... to making dad proud
I regularly meet with start-ups and I often hear \"What's the trick to...?\" And what they're really asking for are shortcuts. Guess what? There are none.
Perspective: Working \"On\" rather than \"In\"
You can't see patterns or ask great questions without perspective. Here's how to start thinking about your business differently and why it's critical.
Creating Compelling Offers in WordPress
Creating compelling offers in WordPress isn't just about magnetic copy. There are a few other tricks you can use - and personalized URLS (PURLs) are one.
Stand Out
If you want to engage people you have to engage their brain - and there's no way to do that unless you surprise them. That's why it's critical to stand out.
In the WordPress community, Face to Face Meetings are Critical
There's nothing wrong with virtual relationships, but trust is developed when you meet face to face.
Priming: Our Brains are not Computers
Our brains are not computers as much as we wish they were. Here's a quick explanation on Priming and how you might be able to use it.
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