Articles
1640 posts
Brand Management: Taking what's Given to You
Brand Management isn't easy, but I want to give you at least one simple tip that eludes most people.
The Most Destructive Thing You Do: OverShoot
We all have opinions about the most destructive things we do, but rarely do we call the act of creation destructive. When you overshoot, you're destroying.
Ideas are Free, Execution Costs
If you ask me to sign an NDA before you share with me your amazing idea, I will either laugh or sign. Doesn't matter to me. Ideas are free. Execution costs.
How I'm Generous with WordPress
Most people want to talk about \"why\" they give away some work for free, especially in the WordPress community. I want to share my strategies around \"how.\"
The Power of Genesis, The Friendliness of Catalyst
If you love the Catalyst theme for WordPress but have heard great things about Genesis, from StudioPress, you don't have to choose anymore. Now use both.
A/B Testing Done Wrong
There are tons of ways to do A/B testing the right way, so you can ignore this if you're doing it right. But how do you know? Come find out if you're good.
This is no trick, it's all treat: Astrid Reminders
If you want to engage customers once they've left your site, a call to action reminder is one of the most effective. There's a WordPress plugin for that.
E-Learning on WordPress Made Easy
People have said that e-learning on WordPress is too difficult to do, and that you should look at other platforms. Here's how to do it in 20 steps.
Designing the Perfect Pitch Deck
Everyone has their own take on the perfect pitch deck. This happens to be the way I think about it - from a sticky teaching perspective.
Disagreement as an Expectations Management Technique
You already know the trick to successful projects is expectations management. I agree, and raise you the notion of strategic disagreements.
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