Articles
1641 posts
Closing the Deal - A Pricing Trick That Helps
This Pricing Trick Isn't For Everyone. Not every pricing trick will be perfect for every agency. I get that. So if your average project costs less than $10,000 or more than $100,000, this may not help you when closing the deal. But if you're normally putting out quotes in the $10,000 - $100,000 range (which...
Designing New Products? Try Constraints!
What if you could create an information product (you know, like an eBook) in a single sitting? Crazy, isn't it? But I just recently watched a webinar where the presenter explained how he did it. His rationale? Once he got up from the desk, he was likely to get distracted and that would immediately reduce...
Life is Poker not Chess
Life is Poker not Chess. The entire day today I've had this sentence running thru my head. \"Life is poker, not chess.\" It's because I'm reading Annie Duke's Thinking in Bets again. I read it when it first came out, and I'm going thru it again because she put to words a framing I use...
On Perfectionism
I don't know when it happened. Or rather, I don't know when things changed. I clearly remember a time when the internal monologue in my head was negative every time I failed. And I clearly recognize that today that voice doesn't make its way into my stream of consciousness. So at some point it went...
Building a Pick and Mix Solution with WooCommerce
In the eCommerce space, there are always puzzles. The other day a person asked a question in one of the Facebook Groups focused on WooCommerce. I don't recall the whole question, but at its core was a question about building a pick and mix solution and how to do it with WooCommerce. If you've never...
Content That Drives Engagement
Wouldn't it be great if every single thing you wrote ended up with tons of replies, likes and people taking action? I write daily. I then put links to these posts on Facebook, Twitter, and sometimes even LinkedIn. And that gets these posts visibility. Plus there's the traffic Google sends my way. But we're talking...
Allyson Felix Sets Two Records at the Tokyo Olympics
\"Write Something For Me\" My daughter, 15 years old and getting ready to start her senior year in high school, said, \"write something for me to read today, dad.\" So I thought it would be helpful to tell her, and you, about Allyson Felix, the Olympian who set a record as the Track & Field...
The Most Important Copywriting Formula for WordPress Plugin Companies
Writing Copy that Converts Isn't Easy Have you ever gotten an email from an old friend who tells you about a moment that, for you, was pretty ordinary, but to them was transformational? I got one this week. This one conversation, years ago, about a copywriting formula for his WordPress product had been pivotal. Writing...
How to Discount Membership Prices Based on Team Size
Sometimes You Want to Discount Your Pricing Based on Team Size I help people build eCommerce stores, online courses, and membership site solutions, all using WordPress. One of the most interesting projects is when you need all three together - a membership site that gives people access to protected courses that they have to purchase...
The Mistake Too Many Plugin Developers Make
Have you ever painted your home? About a year ago we moved into our new home in Houston. The house was great but had three different colors on the walls. The first thing we did was to pick a color and have folks paint all the walls - one singular color. Have you ever painted...
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