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Running WooCommerce Campaigns
Last week we talked about post-purchased offers. But what about pre-purchase offers? In other words, how do you make running WooCommerce campaigns easier? Let's start by making sure we're all clear on what I mean by a WooCommerce campaign. Assume we want to promote a product - like an iPhone case, a t-shirt, or your...
Ten questions to ask before building new plugins
Here are the ten questions I ask folks before they embark on the effort to create a new theme or plugin (or any new product).
3 second-mover advantages: benefits of late market entry
The stress of not being a market pioneer Let's talk second-mover advantages. It comes up regularly when talking with people about new products. Especially in the WordPress ecosystem, people regularly ask the question. Are all the good product ideas already taken? The underlying assumption is that once a single product exists, or once a great...
Lots of WooCommerce announcements. What's next?
There's been a lot of WooCommerce announcements recently. A few weeks ago GoDaddy announced a massive enhancement to their WooCommerce hosting, by offering loads of value via the SkyVerge extensions (via the acquisition of SkyVerge last year). This is the logical next steps for them after having started focusing on WooCommerce hosting more than a...
Choosing the Right WordPress Form Plugin
How do you decide which WordPress form plugin is the right one? Especially between Gravity Forms, Formidable Pro, and Ninja Forms. Here's my take.
How do you make decisions?
In business everyone has an opinion I spent more than ten years starting and building software companies. It was such a different time that it barely holds any resemblance to today's environment of startups. But the one thing that hasn't changed, over the last 24 years, is that there's never a lack of opinions. Everyone...
You're not really building an LMS - you're building online course(s)
You're not really building an LMS Today I took a Clarity call with someone who was trying to replace several systems for their customer. They wanted to use WooCommerce, but had to deliver the features of at least three systems - Kajabi, Mighty Networks, and Shopify. It wasn't a long call because as we got...
Last Week in WooCommerce: Post-Purchase Offers
In this past week I discovered another cart solution for WooCommerce that already comes with the ability to handle post-purchase offers. You'll recall that I have told you about FAST before. And I gave a presentation about CartFlows more than a year ago. But with the recent discovery of a new player, I knew that...
The Power of Networking: Product Developers Take Note...
I saw this tweet today... https://twitter.com/louisnicholls_/status/1368628254656102402 If you've spent the last several years becoming an amazing product developer, first let me just say that you're awesome. There are very few people on the planet (by percentage) that can make a computer do what they want it to do. The lesson Louis is highlighting is critical!...
Website accessibility is so much easier now
Our websites need to be more accessible Like most people, I can be resistant to change because it means I have to change my mental models. I have to think about things in a different way, and consider things I've never considered before. Web accessibility has been one of those things. Don't get me wrong....
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