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You are your own worst enemy
I'm writing this letter to my wife, who has wrapped up 27 years as a teacher - first private and public schools, and then homeschooling our kids. She's now thinking about her next chapter. And these words are for her. But I'm guessing something in here might help you too. You have no idea how...
How you tell your story matters
I'm not telling you anything new How you tell your story matters a lot. It's the difference between being remembered, and not. It's the difference between someone paying you money, and not. And most importantly, it's the difference between a customer sharing your story with their friends, and not. You have to take a corner.
Differentiate or Disappear
You thought I was going to say \"Die,\" right? That's the title of one of my favorite books by Jack Trout. Differentiate or Die is a great book and you should read it. But death would be too quick and painless. No, the reality is that it's worse than death if you can't differentiate in...
The Success of WooCommerce Premium Extensions: Should You Do It Too?
It's hard to remember the world before WooCommerce premium extensions. If you've not been in the WordPress community for a long time, you might not remember when there were only two kinds of plugins - free and premium. No extensions at all. If you go back to the old days, there were plugins like Contact...
Casual Data Collection: Enhancing WooCommerce User Profiles
What is casual data collection? If you use WooCommerce, you know what WooCommerce User Profiles are. But don't think I spend my days making up phrases like \"casual data collection.\" I'm just not smart enough to figure out if someone else has coined a better phrase. So what is casual data collection? Here's my definition:...
The Enemy's Gate is Down
Have you read Ender's Game? Then you know, \"The enemy's gate is down.\" It's a statement about orientation and the need to change it in order to win.
Identify your superpower and learn to leverage it
Have you already discovered your superpower? I was in third or fourth grade when I shocked my parents and got in trouble. I'd had a recent birthday and family had given me money - it might have been the first time I got money instead of toys. What I did was take that money and...
How to add subtitles to a video quickly and easily (for free)
My iPhone is always muted We were sitting in a conference room when someone started getting SMS messages. That's what we called them before we called them \"texts.\" It was a long time ago. But the point was that every message that came in made their phone ding. And then ding again. From that day,...
Taking a corner: Be known for something
What do I mean when I say you should be taking a corner? When I help, coach, or provide strategy advice to a product company, one of the first things I mention is that they should actively, and regularly, be taking a corner. What I have realized is that I'm using a phrase that not...
Stop preventing scope creep - you're leaving money on the table
People always tell me they hate scope creep. Me? I love it. So here are three reasons you should stop preventing scope creep right away!
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