Articles

Articles on AI, coaching, product strategy, and building a business that matters.

1641 posts

The Quick Website Fix

WordPressApr 4, 2021

How many times have you needed a quick website fix? You need some text changed on your website. You call that a quick website fix. Doesn't everyone? But the more you go searching the web or Facebook for a recommendation of someone who will do the quick website tweak, the more frustrated you get. I...

WordPress

The Pages Missing From Your Site

Product WorkApr 3, 2021

You have most of the pages you need If you're a product company, I know you have a homepage, a pricing page and even a contact page. But I bet there are some pages missing from your site. That's what I want to address right now. And to be honest, they're the most important pages...

Product Work

Everything is hard

InsightsApr 2, 2021

I have a daughter in her Junior year in high school. Do you remember that year? If you do, you likely remember that it was the hardest year in high school. It's like every teacher wants to give you tons and tons of homework. She is working hard but wishes it was easier. And you...

Insights

Revealed: Four Ways to Help You Get Replies to Your Cold Outreach

Marketing & CommunicationsApr 1, 2021

How do you feel about cold outreach? Necessary evil? Great strategy? What if you could write in a way to get replies to your cold outreach? Let's step back a second. Do you remember the old days of cold outreach? I don't know if you ever worked at a place with a fax machine, but...

Marketing & Communications

What's the Best CRM for small teams in the WordPress space?

Agency AdviceMar 31, 2021

It's a question that bounces around in your head If you're a freelancer, small digital agency, or run a small team selling a plugin or theme, you've likely wondered what's the best CRM for you - or if you need one at all. Maybe you've been fine with your email system and a help desk...

Agency AdviceWordPressProduct Work

How to write a support request (that won't get ignored)

WordPressMar 30, 2021

I know. It's hard to imagine that anyone would need a lesson on how to write a support request - because most of us know how to ask for help. But sadly, the more that software eats the world, the more support tickets will exist. And the more tickets that exist, the more you'll discover...

WordPressMarketing & CommunicationsBusiness Advice

Building an Online Marketplace Has Never Been Easier in 2021

WordPressMar 29, 2021

If you want to sell stuff, even physical stuff, you don't need to run to ETSY. Building an online marketplace has never been easier with WordPress.

WordPresseCommerceProduct Work

Two Kinds of Customers

Agency AdviceMar 28, 2021

There are two kinds of customers out there, and here's why I pick the harder of the two...and why it works for me.

Agency AdviceMarketing & Communications

How to write a case study in 2021 that attracts new customers

Marketing & CommunicationsMar 27, 2021

You have to get good at telling your own story.... If we've talked, or you've spent enough time on this blog, you've likely come to the conclusion that I care about storytelling more than anything else. You wouldn't be wrong. One skill you have to learn, in the storytelling space, is how to write a...

Marketing & Communications

Changing WooCommerce Product Pricing based on Shopper's Location

WordPressMar 26, 2021

What if you wanted to change your WooCommerce product pricing based on the different countries that your customers come from? Years ago I had to do this for a client and it was a mess. Today I want to show you a really simple way to handle it. It requires two plugins - a free...

WordPresseCommerce

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