Articles
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WordPress Marketing Automation
Not everyone can afford an external marketing automation platform Let me start by saying that when it comes to marketing automation platforms, I'm always ready to recommend several solutions. I've worked with a ton of them, and recently compared ConvertKit with ActiveCampaign. But there are a ton of great solutions out there, like Constant Contact,...
Here's How to Position Yourself in the Market
For digital agencies, it's always a question of expertise I interact with a lot of digital agencies in the WordPress ecosystem. Whether they're micro-agencies (small teams under 5 full time employees) or mid-sized agencies (up to 200 employees), the conversations often circle back to how to position yourself in the market. For years, the only...
Last Week in WooCommerce: The Checkout Experience
We were about to go on a vacation. The kind where I would be away from work for a week and I would mostly relax by a pool and listen to music on my iPod. The night before we headed to the airport I remember deciding that I needed some music. What happened next was...
Ten questions to ask before you quote your next eCommerce project
It can be hard to estimate store projects I'm not lying when I tell you that I once knew a team that sent a customer a quote for a project, only to discover the developer involved had only quoted half the project. Estimating is tough work, and estimating eCommerce projects is the roughest of all....
Reusable Content Blocks with Gutenberg & the Blocksy theme
The holy grail of Gutenberg for me has been Reusable Content Blocks What do I want? Reusable content blocks? When do I want them? The minute Gutenberg was announced (which was a bit ago). Initially I was confused by Gutenberg, but it's been a bit and this time my transition to using it (on this...
Getting past your insecurity to write an about page that delivers results
If you are going to write an about page, get ready for stress There are few things harder, when it comes to managing your own website, than the work that to write an about page that actually works. It seems like the moment you start writing, every voice in your head joins together to stop...
When did you last look at the DAP Membership Plugin?
The more things change... In late November of 2020 I turned 50 and a few of my friends got together and bought be an incredible gift - a new MoFi Studiodeck Turntable. I haven't owned a record player (or records) since I was a kid. If you know me, the next sentence won't surprise you....
The Best Ways to Request a Testimonial
Why should you ask for a testimonial? As I transition my website from a pagebuilder to using Gutenberg, I'm re-doing my site's pages. If you didn't catch it, I added a new page, which is called \"Ask me a Question.\" The page ends with the easy way to ask me a question using Clarity, the...
Are you designing for conversion?
You have a problem. But it's not traffic. Yesterday I highlighted that everyone wants more traffic. But let's be honest, that's not what you really want. Right? You want to convert that traffic. You want the results of that traffic visiting your site and buying from you. You want the cash. So now we need...
Last Week in WooCommerce: Driving Traffic to Your Store
Everyone wants to drive traffic Whether you're a freelance store builder, or work with an agency, you likely know that once an online store is built, the project isn't over. It may feel like the work is done, but in reality, the work is just getting started. Building a store is a pre-requisite for earning...
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