Articles
1641 posts
How to turn a blog post into video: using Content Samurai
Have you seen videos like these? The other day I clicked a link on Twitter to an article that was on CNN. When I got to the post, I noticed there was a video at the top of the page. It may have even auto-started, but that wasn't what surprised me. And I'll be honest,...
Evaluating the best WordPress LMS plugins of 2017
How do you choose from the best WordPress LMS plugins? A few years ago I decided to watch a show that I'd never heard about. It was called The Wire. I simply found it, decided to watch it, and then loved it. Like most people who discover something amazing, I rushed to recommend the series to some...
Email Gating for Videos: leveraging ConvertPlayer
Do you remember LeadPlayer? Long before there was the company and product Leadpages, there was another product that I purchased called LeadPlayer. It was a product developed by Clay (from Leadpages) and his lead developer, Simon Payne. It was the first product I purchased from those guys and I loved it because it made email gating...
Work Smarter, Not Harder: Learning Faster
There's never enough time. If you're like me, you know that there's always more things to learn. More stuff to master. Our jobs don't get easier they get more expansive. And while it's a wonderful thing if you're ready for it, most of us aren't ready for it. Remember when you were excited to just...
When buying or selling, are you focused on price or cost?
Can I tell you a story about a refrigerator? Years ago I went to a store to help a friend buy a refrigerator. It was, as you might expect, a pretty boring trip. When you compare refrigerators, you look at the features, the capacity and the price. That's about it. The reason I remember it...
How to use zapier for your hubspot stripe integration
Are you using a CRM? A while ago I wrote an article covering the best CRMs for small teams. Some freelancers and agencies wrote me and told me their favorites. But others told me they didn't really want to spend any money on a CRM when it was just them and their clients. They had...
How do I get free users to subscribe to paid memberships?
How do I get free users to subscribe? It's a question I hear a lot. Just about every time I get into a conversation about membership sites. But before we get into the answer to that, we need to back up just a bit. Increasing your conversion rates is a fantastic topic. It's what we'll...
Are you using testimonials?
Today I just want to ask you some simple questions. Questions that frankly I spent many years not asking myself. It's all about using testimonials. And in case that word is foreign to you, it simply means quotes from other people (normally clients) who brag about you. It's that bragging that often makes us uncomfortable....
Creating an online course? Don't make this mistake!
Ever played Monopoly? I don't have a lot of pet peeves. One of them, however, is listening to someone poorly explain a game to someone who has never played it. I don't know why it bothers me so much but it gets under my skin enough that I have to leave a room or take...
What is your LinkedIn lead generation strategy?
If you're not developing a LinkedIn lead generation strategy, but complaining about poor lead volume, this 6-step strategy may help you. When was the last time you looked at LinkedIn? If you're like a lot of my friends, you haven't looked at, or logged into, LinkedIn in years. Your only interactions have been dealing with...
Want to talk about what you just read?
Every great conversation starts with a single question.