Articles

Articles on AI, coaching, product strategy, and building a business that matters.

1641 posts

What's harder than writing code?

Marketing & CommunicationsAug 8, 2016

Coding a WordPress plugin is hard I know that people like to say that everything in WordPress is easy. It's not true. Many things are difficult when it comes to WordPress. Developing a following who read your blog—that's hard.Getting your site to look like the original theme you bought—that's hard.Submitting your first patch and getting...

Marketing & CommunicationsBusiness AdviceProduct Work

Why it makes sense to hire small agencies

WordPressJul 26, 2016

I can still remember one of the first times I sold enterprise software to an enterprise client. They were a very large and well-known financial organization and I was sitting in a meeting with their senior technical staff. I was young and nervous at the meeting until I asked a question and heard the answer. \"What's...

WordPressMarketing & CommunicationsBusiness Advice

WooCommerce Payment Gateways: Pay with Amazon

WordPressJul 9, 2016

This is part 9 of 30 in a series on improving your WooCommerce Store. We've covered a lot of ground already, as we navigate all the different aspects of improving your WooCommerce store—and if you've you've missed the earlier posts, here are the first eight. WooCommerce Product Comparisons WooCommerce Product URLs Wishlists for Guests Affiliate...

WordPresseCommerce

WooCommerce Reviews

eCommerceJul 8, 2016

Welcome to part eight of my 30-part series on improving your WooCommerce site. As I've said before, getting WooCommerce installed and configured, loaded with products, and launched is only the beginning of your journey. Then the real fun starts, if you want to build a site that is a business. After all, that's what you're...

eCommerce

WooCommerce Recommended Products

eCommerceJul 7, 2016

Improving your WooCommerce Store We're on tip 7 of a 30-part series on improving your online eCommerce store. It's a set of suggestions I'm making, regarding your WooCommerce site, because so many people do so much work just to get their store live and then stop enhancing it. Just get here? Here's what you may have missed already: WooCommerce...

eCommerce

WooCommerce Category Pages

eCommerceJul 6, 2016

In case you haven't figured it out, you've landed on the 6th tip of a 30-part series on improving your online eCommerce store. It's a set of tips targeting your WooCommerce site because so many people do so much work just to get their store live and then stop enhancing it. So these tips are...

eCommerce

WooCommerce Funnels And One Time Offers

eCommerceJul 5, 2016

If you just got here, this is part of a 30-part series on improving your WooCommerce store. The posts you might have missed focus on: Product Comparisons Product URLs Wishlists for guests Referral (affiliate) programs And today we're looking at your site's funnels and one-time offer features. But to do that, we need to make...

eCommerce

WooCommerce Affiliate Programs

eCommerceJul 4, 2016

Improving your WooCommerce Store We're in a 30-part series on improving your WooCommerce store. If you've missed any part, here are the first three posts: WooCommerce Product Comparisons WooCommerce Product URLs Wishlists for Guests In each of those posts we've talked about engaging your customers—either bringing them or keeping them at your site. Today I...

eCommerce

WooCommerce Wishlists for Guests

eCommerceJul 3, 2016

If you've been following along, we've covered two tips in this WooCommerce Help Guide series: Tip 1: Product Comparisons Tip 2: Product URLs Today we're going to talk about WooCommerce Wishlists for Guests. If you're wondering why I add the \"for guests\" part to it, you should know a lot of people use wishlists for...

eCommerce

WooCommerce Product URLs

eCommerceJul 2, 2016

I'll be honest with you, this tip may not be the right one for you on day 2 of this 30 day series on improving your WooCommerce site, but it bothers me so much that I moved it up on the list. I hate WooCommerce product URLs. Because it doesn't ever feel natural to me....

eCommerce

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