Lies that stop us from breaking into WordPress

Tomorrow I'll be speaking at the Digital Commerce Summit—put on by Rainmaker Digital, the folks that created the Rainmaker Platform that hosts this site. My talk is titled, “Breaking into WordPress.”

Have you thought about breaking into WordPress?

When I set out to create this talk, I knew that my focus was going to be to challenge the most common lies I hear every day as I talk with entrepreneurs, startups and large businesses. Each has their own ideas for products, but many get stalled because of a mistaken belief.

See if any of these sound familiar.

Lie One: Open source means no one will spend any money.

LieOne

You've heard this, right? Maybe you've even said it. Since the code is free, who will spend any money on it? How can you run a business when the code itself can be given away or passed along from one client to another? And doesn't everyone just want (and expect) everything for free?

Guess what? It's a lie. Ever heard of Beaver Builder?

Lie Two: It's too late to get into the WordPress market.

LieTwo

You've heard this, right? Maybe you've even said it. Someone else has already created a product in that space, so there's no point. Right? Why step into a market when there's already competition and someone has already taken your idea?

Guess what? It's a lie. Ever heard of Ninja Forms? Or WP Forms?

Lie Three: You have to be a developer.

LieThree

You've heard this, right? Maybe you've even said it. The idea goes that if you can't be the next Pippin and write amazing plugins, you should just quit. Right? It's just not worth breaking into WordPress if you're not a hard core php programmer.

Guess what? It's a lie. Ever heard the story of iThemes Security Pro?

Lie Four: You have to be great at marketing.

LieFour

You've heard this, right? Maybe you've even said it. Especially if you write code. You realize that part of turning a product into a business is the need to market a product and you're not great at that. So you beg off. You've decided that if you're not a salesperson (or can't afford to hire one), that you should just stop.

Guess what? It's a lie. Maybe you know the story of Genesis Design Palette Pro.

Lie Five: All the good ideas are already taken.

LieFiveYou've heard this, right? Maybe you've even said it. Every idea you come up with already has one or more products in the market. And some of them are pretty darn good. What's the point of stepping into a market that's so saturated. It's better to look in another space.

Guess what? It's a lie. And there are some specific things you can do to develop ideas and evaluate their market potential.

The talk is tomorrow. You've gotten an early look at just five of the slides. Want the whole thing? Head over to the Digital Commerce site, where you can buy a virtual ticket to the summit and catch my whole talk.

But even if you don't check out the whole talk, know this: those five lies shouldn't hold you back because they're lies. And you can push past those fears and find success.

This post may contain affiliate links. If you click on them and make a purchase, I'll get a commission, at no cost to you.

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Chris Lema
Chris Lema has been working with WordPress since 2005. Over the years he's been a blogger, a speaker at WordCamps, a coach for WordPress product companies, and the founder of the conference for WordPress business owners, called CaboPress. Today he's the VP of Products at Liquid Web, where he manages the world's first managed platform for WooCommerce stores.

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