The Blog
275 posts tagged "product-work"
How to reduce bias in decision-making when evaluating new projects & products
We all have bias when we make decisions. It's not bad. The other day I saw this tweet. I don't know Louis Nicholls directly, but a quick look at his Twitter feed and site, and I can tell he's sharp. Also, I don't disagree with the emotion behind the tweet, because I see this dynamic...
Have you embraced the subscription business model yet?
Can we talk about the subscription business model for a bit? With millions of people out of work, tons of business closed down, and no clarity on what the new normal will be, the recent Subscription Impact Report by Zuora highlighted the good news that more than half have not seen an impact on their subscriber growth.
Reducing Options can Drive Online Conversions
A case of too many options Something happened today, which I'll get to in a minute, that drove me to write about online conversions. Before I get to that, let's chat for a second about situations with tons of options. I don't know if you know this, but the Cheesecake Factory menus is as long...
Why I love Heap Analytics (and why you should too)
Everything is different at scale. If I asked you to figure out how many people on your block (about 20 homes) had visited Disneyland in the last year, you might decide to go door-to-door and ask. But if I asked you how many people in your state had visited Disneyland in the last year, that...
When buying or selling, are you focused on price or cost?
Can I tell you a story about a refrigerator? Years ago I went to a store to help a friend buy a refrigerator. It was, as you might expect, a pretty boring trip. When you compare refrigerators, you look at the features, the capacity and the price. That's about it. The reason I remember it...
How do I get free users to subscribe to paid memberships?
How do I get free users to subscribe? It's a question I hear a lot. Just about every time I get into a conversation about membership sites. But before we get into the answer to that, we need to back up just a bit. Increasing your conversion rates is a fantastic topic. It's what we'll...
Creating an online course? Don't make this mistake!
Ever played Monopoly? I don't have a lot of pet peeves. One of them, however, is listening to someone poorly explain a game to someone who has never played it. I don't know why it bothers me so much but it gets under my skin enough that I have to leave a room or take...
Understanding network effects helps you build better products
For more than eight years, I was lucky enough to work at a software company focused on vertical markets. I didn't step into the company with any expectation that it would be any different from any of the software companies where I'd worked before that. I was wrong. It was a software company, like many others. And...
Building an easy onboarding process for new customers
Long before there was SaaS (Software as a Service), there was ASP (Application Service Providers) and while they're not exactly the same, they've all been \"hosted products.\" Those are the kinds of products I've been working on since 1995. And in the last twenty years of doing this, no phrase has ever been more true than...
How to announce pricing changes (without ruining everything)
Especially in the world of startups, the need to change business models is common. How you announce those pricing changes can help or kill your business. Five Tips on Announcing Pricing Changes It's no shock to you, if you've read some of my posts, that I think the need to tell the right story when...
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