Articles
279 posts tagged "product-work"
The Best Ways to Request a Testimonial
Why should you ask for a testimonial? As I transition my website from a pagebuilder to using Gutenberg, I'm re-doing my site's pages. If you didn't catch it, I added a new page, which is called \"Ask me a Question.\" The page ends with the easy way to ask me a question using Clarity, the...
More Resources Won't Help
I remember reading a story, when I was first managing people, about Bill Gates and his approach to resources at Microsoft. According to the story, he regularly rejected requests to add resources to the development teams. When I first heard it, I was managing a team of three software developers. I thought his rejection was...
When the reciprocity principle goes wrong
What is the reciprocity principle? If you've never heard of the reciprocity principle, you've surely experienced it. If I say to you, \"thank you,\" what are you going to say back? If I pay you a compliment, like, \"I love your outfit,\" you'll likely figure out some way to return a compliment. In defining reciprocity,...
Competition is good
Competition is Good In 1995 Kim Polese was the product manager who launched Java to the world, from Sun Microsystems. The next year she left Sun with Arthur van Hoff and started a company named Marimba. I know, that's a long time ago. But for us old folks, it was a heady time when the...
How to reduce bias in decision-making when evaluating new projects & products
We all have bias when we make decisions. It's not bad. The other day I saw this tweet. I don't know Louis Nicholls directly, but a quick look at his Twitter feed and site, and I can tell he's sharp. Also, I don't disagree with the emotion behind the tweet, because I see this dynamic...
Have you embraced the subscription business model yet?
Can we talk about the subscription business model for a bit? With millions of people out of work, tons of business closed down, and no clarity on what the new normal will be, the recent Subscription Impact Report by Zuora highlighted the good news that more than half have not seen an impact on their subscriber growth.
Reducing Options can Drive Online Conversions
A case of too many options Something happened today, which I'll get to in a minute, that drove me to write about online conversions. Before I get to that, let's chat for a second about situations with tons of options. I don't know if you know this, but the Cheesecake Factory menus is as long...
Why I love Heap Analytics (and why you should too)
Everything is different at scale. If I asked you to figure out how many people on your block (about 20 homes) had visited Disneyland in the last year, you might decide to go door-to-door and ask. But if I asked you how many people in your state had visited Disneyland in the last year, that...
When buying or selling, are you focused on price or cost?
Can I tell you a story about a refrigerator? Years ago I went to a store to help a friend buy a refrigerator. It was, as you might expect, a pretty boring trip. When you compare refrigerators, you look at the features, the capacity and the price. That's about it. The reason I remember it...
How do I get free users to subscribe to paid memberships?
How do I get free users to subscribe? It's a question I hear a lot. Just about every time I get into a conversation about membership sites. But before we get into the answer to that, we need to back up just a bit. Increasing your conversion rates is a fantastic topic. It's what we'll...
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