Articles
293 posts tagged "product-work"
How you tell your story matters
I'm not telling you anything new How you tell your story matters a lot. It's the difference between being remembered, and not. It's the difference between someone paying you money, and not. And most importantly, it's the difference between a customer sharing your story with their friends, and not. You have to take a corner.
Differentiate or Disappear
You thought I was going to say \"Die,\" right? That's the title of one of my favorite books by Jack Trout. Differentiate or Die is a great book and you should read it. But death would be too quick and painless. No, the reality is that it's worse than death if you can't differentiate in...
Taking a corner: Be known for something
What do I mean when I say you should be taking a corner? When I help, coach, or provide strategy advice to a product company, one of the first things I mention is that they should actively, and regularly, be taking a corner. What I have realized is that I'm using a phrase that not...
Stop preventing scope creep - you're leaving money on the table
People always tell me they hate scope creep. Me? I love it. So here are three reasons you should stop preventing scope creep right away!
Ten questions to ask before building new plugins
Here are the ten questions I ask folks before they embark on the effort to create a new theme or plugin (or any new product).
3 second-mover advantages: benefits of late market entry
The stress of not being a market pioneer Let's talk second-mover advantages. It comes up regularly when talking with people about new products. Especially in the WordPress ecosystem, people regularly ask the question. Are all the good product ideas already taken? The underlying assumption is that once a single product exists, or once a great...
The Power of Networking: Product Developers Take Note...
I saw this tweet today... https://twitter.com/louisnicholls_/status/1368628254656102402 If you've spent the last several years becoming an amazing product developer, first let me just say that you're awesome. There are very few people on the planet (by percentage) that can make a computer do what they want it to do. The lesson Louis is highlighting is critical!...
Building products? Embrace successive experimentation & affordable loss
Most people think about their new product development efforts by looking at what they could gain. Maybe you should look at your affordable loss.
Six Product Marketing Mistakes To Avoid
Learning on your own dime can get costly I will never know who deserves the credit for this quote, but it's one of my favorites: You must learn from the mistakes of others. You will never live long enough to make them all yourself. The reality is that most of us learn the hard way....
Product Features and the Elusive ROI Calculation
Can you calculate your Feature ROI? We were sitting on the campus of the University of Miami several years ago. It was the perfect chance for me to ask the same question to something like 40 different product owners. It was a technology conference, one of the country's largest, focused on WordPress. The product owners...
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