Articles

Articles on AI, coaching, product strategy, and building a business that matters.

293 posts tagged "product-work"

How do you name your product?

marketing-communicationsMar 27, 2015

As I look at products in the WordPress space, I wonder if it's time to move past purely descriptive names. So I ask: How do you name your product?

marketing-communicationsbusiness-adviceproduct-work

The product challenge you're facing isn't what you think it is

marketing-communicationsMar 25, 2015

I know what most people think their product challenge is. And they have it all wrong. It's not what they think it is. In fact, it's really different.

marketing-communicationsbusiness-adviceproduct-work

Putting Segmentation and Pricing Together

agency-adviceMar 19, 2015

Two days ago I wrote about segmentation. Yesterday about value-based pricing. Today I'm bringing segmentation and pricing together.

agency-advicebusiness-adviceproduct-work

This is not the definition of value based pricing

agency-adviceMar 17, 2015

A lot of people talk about it, but from what I hear, they're getting the definition of value based pricing wrong.

agency-advicebusiness-adviceproduct-work

If you think you don't need segmentation, you're wrong.

agency-adviceMar 17, 2015

I'll be honest with you, too many people think they don't need segmentation homework. They want to work on other things. And they're wrong. Completely.

agency-advicemarketing-communicationsbusiness-adviceproduct-work

Notifications from your WordPress powered app

marketing-communicationsMar 2, 2015

If you're building a WordPress powered app, then this little plugin may help you solve a notifications issue quickly. It's a neat little find.

marketing-communicationsbusiness-adviceproduct-work

When WordPress Site Prices Get Too High...

agency-adviceMar 1, 2015

What happens when WordPress site prices get too high? Is that even possible? I think it is - because I'm a believer in value-based pricing. Here's my take.

agency-advicebusiness-adviceproduct-work

Which of these two different buying decisions are you asking for?

agency-adviceJan 18, 2015

It's easy to confuse two different buying decisions. But one is a lot harder than another to make. So it helps to be clear on what we really want to ask.

agency-advicebusiness-adviceproduct-work

How would you like to cut down plugin support costs?

marketing-communicationsJan 14, 2015

Are you spending a lot of time on plugin support? Are you tired of the costs of phone calls and emails? Would you spend $34 to reduce your burden?

marketing-communicationsproduct-work

Things I hate: Cost-Plus Pricing

agency-adviceJan 8, 2015

On my short list of things I hate, here's one about pricing - cost-plus pricing. I hate it, mostly because it's selfish. There, I said it.

agency-advicebusiness-adviceproduct-work

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