Articles
202 posts tagged "Agency Advice"
Customers And Users aren't the same
Customers and users are two words we sometimes confuse. They're not the same. Customers pay. Users use.
Optimal Pricing
How do you go about finding optimal pricing for your events? Here's some research you might find interesting.
Surround yourself with smart people
If there's one trick you should put in your arsenal to increase your business, revenue, and more - it's to surround yourself with smart people.
Are you Leaving Money on the Table? The secret to Value-based Pricing
If there's a secret to value-based pricing, it's that we often don't know how to determine value. If you're leaving money on the table, stop it now.
More Thoughts on Pricing
Because I had more to say about pricing, I decided to write another post on the topic.
WordPress Plugin Prices Are Too Low
Even if you were going to trade hours for dollars, which I don't recommend - you'd never pay that little! WordPress plugin prices are too low.
No, the Client isn't Always Right
No, your client isn't always right. That's the reality of the situation. Here's why and what you can do about it.
Is your Pricing Grid hurting Conversion?
Is your pricing grid hurting your conversion? Maybe you're making the same mistake I've been making.
No one likes to hear \"You're not my target market\"
\"You're not my target market.\" You hear it. You don't like it. But you should respect it.
Why I don't have an Hourly Rate
Want to know why I don't have an hourly rate? Because I don't think it makes sense. I think the model is broken & it doesn't answer the main question.
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