Articles
326 posts tagged "marketing-communications"
Innovation is a group activity
A few years ago there was a great video produced, based on the TED talk by Stephen Johnson, entitled, \"Where do good ideas come from?\" If you missed it, here it is again. Innovation requires collision What Johnson focuses on is the fact that for really great and innovative ideas to make it, they need...
You shouldn't ask for a refund if...
It's a natural part of the purchasing process, where you get a product that doesn't work for you and it's time to ask for a refund. But not all situations are equal. Here are five tips for you when you're thinking about asking for a refund.
Developers, don't be burglars
It's an extreme situation, but developers often find themselves shocked to see that we may be leaving ourselves open to charges of digital trespassing.
Five business tips for freelancers
There's a story about blind men and an elephant. It provides the imagery for the five tips I'll share with you if you're a freelancer.
Dealing with Competitors
The question was simple enough, about dealing with competitors, but required more than 140 characters to answer.
Five tips for dealing with non-paying clients (after deploying a site)
Here are five tips that I want to share with you about dealing with non-paying clients.
People keep telling you to find your story or voice? Here's my take
You want to know your story? You want to find your voice? Here's the approach I suggest you take.
Triggering a Purchase with Storytelling
Online selling is a lot easier with storytelling. Here's a few resources and tips that can help you do it well.
You don't need to make a splash to give feedback
It's a quick post, mostly just a video - with one main point: You don't need to make a splash to give feedback.
Just because they give you a refund doesn't mean you were right
You order something. It doesn't work the way you hoped. Try not to be a jerk about it. Stay polite, even as you ask for a refund. Don't be that guy!
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