The Blog
202 posts tagged "agency-advice"
Easy to Say, Hard to Do - Eliminate Friction
It doesn't matter if you're designing a new product or service, it takes a lot of work to get the new offering right. I'm in the middle of working on a new offering right now, and even though I've done this for years (and years), the work that it requires never gets smaller or easier...
Pricing Utility Features
Pricing is Hard. Normally I don't put a period after my headlines. But pricing is hard - period. You know what I mean? It's challenging to figure out the right spot where you and customers both agree that the value exchange is worth it. You know what is even harder? Pricing utility features. Wait, what...
A lot of people only run a single site
If you follow me on social media, you've likely seen all the images to know that I spent last week running my conference in Cabo, called CaboPress. While there, one topic came up often among product owners - pricing. The default approach that many plugin owners take, when it comes to pricing, is to create...
Hiring a New Employee? 5 Truths They Must Believe.
I have another blog where I write about leadership, but sometimes I write about hiring here. And with so many WordPress-oriented companies looking to hire, I wanted to make sure you didn't make all the same mistakes I've made in the past. So if you're hiring a new employee, there are five truths that you...
Explain everything you know!
Watch this video. It's less than 5 minutes long. What was your response? Ok, I'm not talking about how expensive all that gear was. Think about the video you just watched another way. Answer this question. Would you rather: Hire him to set up things for you Go buy all the things and set it up yourself...
Customer Meetings
Digital Agencies Live & Die by Their Customer Meetings If you run an agency, there are several kinds of people that you invite to customer meetings. Today I want to focus on those \"update\" meetings where you're getting everyone on the same page for a project. A status meeting, if you will. In those meetings...
When Automation Goes Too Far
Some of my posts are longer and detailed and show you how to do things, like this recent one on building a membership site. Other posts are shorter - but still useful - like this one about one-click checkouts and my Hollywood debut. But some, like today's, are short as they're written on the WordPress...
Are You Building a Community Around Your Business?
Sometimes You Don't Even Notice It... It took me several events to notice a dynamic that existed. My friend Jennifer runs several events and I almost didn't catch it. But after participating in two or three, I started realizing that I was seeing some of the same people at each event. The same thing happened...
Creating Your Own Event
In 2013 I Created CaboPress A few years ago I wrote about the strategy behind my CaboPress conference. And then I reviewed the results of these strategies. Tonight I got home from running the first version of the Skip the Grind conference, and I thought I would share some thoughts on why I am in...
How Much Is Your Business Worth
How Much Is Your Business Worth? The simple answer to this question is, as much as the right buyer will pay. But asking how much is your business worth is a complicated answer with a ton of different (and applicable) answers, depending on the context. It will depend on what industry you're in, what stage...
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