Articles
367 posts tagged "Business Advice"
The Shiny Object Syndrome
I Bet You've Experienced The Shiny Object Syndrome When I was a kid, I used to really (I mean really) like to build Lego stuff. It didn't matter if it was a specific model, or to create my own spaceship. As I got older, I shifted from being creative to wanting the next model to...
Coming Up With Product Ideas
Would You Like 5 Ways to Come Up With Product Ideas? I'm often asked for advice on product development. How do you come up with good ideas? How do you know if an idea is any good? How do you decide which ideas you'll pursue. If you've been building products for any period of time,...
Estimating: The Problem We All Face
Everyone Thinks Their Problems Are Unique If there's one thing I've learned by talking to product owners, agency owners, freelancers, and software developers over the last two decades - it's that we all know others must be experiencing what we are, but we feel like we're the only ones. The dissonance between our heads and...
Networking is Your Secret Weapon
We're Always Busy. That's Not Changing. In the WordPress ecosystem, where I spend a good amount of time, there is never enough time to get everything done. There's also a long list (that never gets shorter) of things you should be doing to help your business grow. Even companies that are doing well never seem...
Want to Close More Deals?The Single Story You Have to Tell
There are a Million Growth Strategies Out There... If you want to close more deals the challenge is figuring out which strategies to follow and which to ignore. Today I want to share with you the single story that you have to get right, and include in everything you do. What I mean by that...
Recruiting New Employees?
I've spent the last few weeks recruiting new employees. That's what happens when one of your key folks gets a great offer elsewhere. And when you buy a company and decide you're going to grow the marketing and development teams. It's late tonight, so this post won't be super long. But I just wanted to...
Most Employees Are Waiting
When employees were asked if they could answer positively that they felt like their job provided them a regular opportunity to work from their strengths (and passions), only 2 out of 10 could agree. Twenty percent. The other eighty percent of our employees are waiting to be challenged or inspired. That feels depressing, right? It...
What Do You Do After You Segment Your Market?
Segmentation is everything. I mentioned it yesterday. And segmenting your market is so important that I write a lot about it. The old way of pitching products - \"we're for everyone\" - just doesn't work anymore. I've spent time talking about behavioral segmentation for anonymous personalization with Bento, and using it for a first party...
Repeating Our Mistakes
Let's Stop Repeating Our Mistakes. I had several product-related conversations today. And in each, it felt like I was repeating lessons that we all knew. The problem isn't knowledge. It's the mental shortcuts we make that put us in a situation where we find ourselves repeating our mistakes. Bobby Bowden was a football coach at...
Retaining Your Top Talent
It's Crazy Out There. It's never been harder to hire talented staff right now. Every person I know who is looking for work is finding work. And often multiple offers. Even crazier is that they're getting offers that are incredible - mostly because even those hiring companies are struggling to find and hire top talent...
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