The Blog
326 posts tagged "marketing-communications"
Improve Your Product's Sales Page With These Elements
Developers Aren't Marketers When it comes to building a sales page, product developers aren't marketers. And there's nothing wrong with that. But there's no developer I've ever met who hasn't wanted the cheat codes. Isn't there a simple list or guide of what goes on your sales page that we could read / follow? So...
Struggling to Be Fully Present? Here are Three Tips.
We've All Had That One Conversation If you've been to a conference or a networking event, you've likely been in a conversation when the person you're talking to is no longer looking at you. They're looking around the room. Is there someone more important that they should connect with? Can you remember how it felt?...
Want to Close More Deals?The Single Story You Have to Tell
There are a Million Growth Strategies Out There... If you want to close more deals the challenge is figuring out which strategies to follow and which to ignore. Today I want to share with you the single story that you have to get right, and include in everything you do. What I mean by that...
Is Your Site Working For You?
Today I delivered a talk as part of Jennifer Bourn's Content Camp (Website Copy Edition). My session was on your offer pages, and the follow-up to the talk is a working session where we get to have a discussion and answer questions. In that conversation I got to connect with a lot of folks that...
Building Pages for Micro-Segments
Remember When I Wrote about Micro-Segments? The other day I wrote about ConvertKit and Monday.com and how they crafted different offer pages based on micro-segments. Did you catch that post? I told you it wasn't enough to define a segment. You had to be more precise because it makes building pages for micro-segments so much...
What Do You Do After You Segment Your Market?
Segmentation is everything. I mentioned it yesterday. And segmenting your market is so important that I write a lot about it. The old way of pitching products - \"we're for everyone\" - just doesn't work anymore. I've spent time talking about behavioral segmentation for anonymous personalization with Bento, and using it for a first party...
Ed Sheeran & Creativity
I don't know if you know Ed Sheeran but I'm guessing you've heard one of his songs, with him singing, or something he's authored for someone else. There's no question he knows how to write songs - even if you don't like any of them. Is there something, when it comes to creativity, that we...
You Are Not the Customer
Your marketing team worked really hard to investigate your target customer. They worked on segments and did customer interviews. They spend tons of time and money and crafted personas. Maybe they even gave them names (though I prefer roles). The introduced the personas to everyone - from sales to support, from product to engineering. And...
Related Post Plugins Can Leave You Handcuffed
Related Post Plugins are great. They present a set of posts that your readers may enjoy. And that keeps them on your site longer and keeps your bounce rate lower. All of that is great. But related post plugins can really hurt you at the same time - because of the performance hit that they...
Stop Making Premature Announcements!
This isn't a political post even if I'm using a political example of premature announcements and celebrations. But do you remember this moment in history when we collectively announced \"mission accomplished\" before the mission was accomplished? Want to have some fun? Check out this video. Those were crazy moments in sports, right? So what...
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