Articles
325 posts tagged "Marketing & Communications"
Third Places & Your Blog
Third places are critical in community development. Your site can be that third place for people, if you're strategic. Here are 5 of my strategies.
No one likes to hear \"You're not my target market\"
\"You're not my target market.\" You hear it. You don't like it. But you should respect it.
A Conversion Question: Do your clients really need a web site?
The question - do your customers need a web site - should challenge you to focus on the right thing: conversion.
Newsletters in WordPress: Use SendGrid or Mandrill
If you're pushing out newsletters in WordPress? Here are some delivery tips and a few plugins to check out.
On Becoming Known
Are you interested in becoming known? Here's the two things I think you need to master: consistency & segmentation.
Are you a Developer that wants a Job? Hiring a Developer?
Are you hiring a developer? Want some tips? Check out this video.
Not All Customers Are Equal: Butterflies And Barnacles
Not all customers are equal. And the notion that the most loyal are the most profitable may not be true. Here's a way to think about loyalty that may help.
Social Media Tips for Small Business: Don't Sell, Add Value
Let me start by saying, I'm not a social media expert. These are just common sense observations. But these social media tips for small business might help.
Getting Started Speaking at WordCamps? What not to do...
Want to get started speaking at a WordCamp. Here are some tips - on how I got started and what not to do.
Respectfully, Your Emergency Is Not My Emergency
I had a conversation today where we touched on client emergencies. And I made the statement that some client emergencies are not my emergency. Here's why.
Want to talk about what you just read?
Every great conversation starts with a single question.