Articles
367 posts tagged "Business Advice"
You Are Not the Customer
Your marketing team worked really hard to investigate your target customer. They worked on segments and did customer interviews. They spend tons of time and money and crafted personas. Maybe they even gave them names (though I prefer roles). The introduced the personas to everyone - from sales to support, from product to engineering. And...
Pricing Utility Features
Pricing is Hard. Normally I don't put a period after my headlines. But pricing is hard - period. You know what I mean? It's challenging to figure out the right spot where you and customers both agree that the value exchange is worth it. You know what is even harder? Pricing utility features. Wait, what...
Product Ladders & What People Want
Like I told you the other day, I'm working on bringing all my courses from different locations all to this site. And the moment I started building out the course catalog, I realized I was going to need to create some bundles. After all, people won't want to buy every single course separately. But that...
A lot of people only run a single site
If you follow me on social media, you've likely seen all the images to know that I spent last week running my conference in Cabo, called CaboPress. While there, one topic came up often among product owners - pricing. The default approach that many plugin owners take, when it comes to pricing, is to create...
Hiring a New Employee? 5 Truths They Must Believe.
I have another blog where I write about leadership, but sometimes I write about hiring here. And with so many WordPress-oriented companies looking to hire, I wanted to make sure you didn't make all the same mistakes I've made in the past. So if you're hiring a new employee, there are five truths that you...
The Challenge of Lessons Learned
Are \"Lessons Learned\" Real? I've spent the week talking with business owners at CaboPress. One of the things that constantly surprises me is how much we know collectively that we don't apply to our own, or each others' situations. It makes you wonder if lessons learned are really learned at all. How many times have...
What Product Managers Can Learn from Ray-Ban Stories
What Are Ray-Ban Stories? Ray-Ban Stories are the first smart glasses by Ray-Ban. In other words, they're a pair of sunglasses that come in a couple different styles and colors but look just like the normal Ray-Bans you've come to love. But unlike your normal sunglasses, these allow you to take photos and videos, listen...
Consistency is Everything
Let's Talk About This Camel Imagine this camel wanted to be known for her ability to walk far without taking a sip. Is that what you see when you see her? (I don't know if she is a she, but go with me here.) Imagine this camel wanted to be known for how tall she...
How Long is a Lifetime?
The other day I wrote about lifetime licenses. In the software world, and specifically in the world of WordPress, sometimes a plugin author will offer a lifetime license. And that's when you wonder, \"How long is a lifetime?\" There are several ways to answer this question. Technically, how long is a lifetime? The technical answer,...
Three Lessons for Non-Technical Founders
Non-Technical founders can navigate the initial challenges of a startup as much as anyone else but it's never easy - so here are three tips to help re-orient what you think you know.
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