The Blog
326 posts tagged "marketing-communications"
Consistency is Everything
Let's Talk About This Camel Imagine this camel wanted to be known for her ability to walk far without taking a sip. Is that what you see when you see her? (I don't know if she is a she, but go with me here.) Imagine this camel wanted to be known for how tall she...
Explain everything you know!
Watch this video. It's less than 5 minutes long. What was your response? Ok, I'm not talking about how expensive all that gear was. Think about the video you just watched another way. Answer this question. Would you rather: Hire him to set up things for you Go buy all the things and set it up yourself...
How Are You Doing Content Research?
The Blank Page is Intimidating When you open up WordPress (or any CMS) to write a post, it can feel stressful to stare at a blank page. It's true even if you write daily. So today I thought I would introduce you to a tool I just discovered for content research. It's pretty amazing. The...
Analyzing the Competition
Why is is important to analyze the competition? Anytime I hear someone say, \"we don't have any competition,\" I know two things. First, they are defining competition incorrectly. Second, they're in for trouble when it comes to growth. It's why I think it's critical to spend consistent and continued effort analyzing the competition. But why...
Day 249 of Daily Blogging
Can You Believe It's Day 249? On December 31 of 2020 I decided to start hitting the blue \"Publish\" button again. It's not like I hadn't blogged at all in 2020. But I had written 28 posts in the whole year. And I'm pretty sure that was better than 2019. So I decided to go...
Creating Your Own Event
In 2013 I Created CaboPress A few years ago I wrote about the strategy behind my CaboPress conference. And then I reviewed the results of these strategies. Tonight I got home from running the first version of the Skip the Grind conference, and I thought I would share some thoughts on why I am in...
Brainstorming the Right Way
I'm running a new conference this week, called Skip the Grind. It's a specific kind of conference, called a brainstorming conference. I've wanted to do it for years but finally set it up for 2020 and then had to push it back to this week. The concept of a brainstorming conference came to me after...
Three storytelling skills for business that you need
Let's face it, most presentations aren't on stage. If you think about how many times you try to convince your co-workers of something, or how many times you're presenting a decision to your boss, or how many times you are trying to get coworkers to join you on a project or cause—most of your presentations don't happen...
What Who Why How
Helping You Message Better. I have written a lot, over the last few months, on how to help you message effectively. It's about how you articulate your domain expertise. It's about learning to tell stories effectively. I have shared with you how to stand out, stand apart, and generate more leads. For product companies, I...
Content That Drives Engagement
Wouldn't it be great if every single thing you wrote ended up with tons of replies, likes and people taking action? I write daily. I then put links to these posts on Facebook, Twitter, and sometimes even LinkedIn. And that gets these posts visibility. Plus there's the traffic Google sends my way. But we're talking...
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