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279 posts tagged "product-work"
Coming Up With Product Ideas
Would You Like 5 Ways to Come Up With Product Ideas? I'm often asked for advice on product development. How do you come up with good ideas? How do you know if an idea is any good? How do you decide which ideas you'll pursue. If you've been building products for any period of time,...
Improve Your Product's Sales Page With These Elements
Developers Aren't Marketers When it comes to building a sales page, product developers aren't marketers. And there's nothing wrong with that. But there's no developer I've ever met who hasn't wanted the cheat codes. Isn't there a simple list or guide of what goes on your sales page that we could read / follow? So...
Is Adding a New Feature Really The Right Move?
I Bet This Story Sounds Familiar Earlier this year I was working on adding a new feature for this site. It's the table of contents on the right sidebar of this post (and all my blog posts). I looked at a lot of table of contents plugins before deciding on LuckyWP Table of Contents. It...
The Market Is Never Too Crowded
The first time I took copy and placed it into a design for a printed document, I used Adobe Illustrator. I didn't know any other design solution. So I designed the document and then took the text and placed it onto the design. Then I learned Aldus Pagemaker and did multi-page layouts using it. This...
Building Pages for Micro-Segments
Remember When I Wrote about Micro-Segments? The other day I wrote about ConvertKit and Monday.com and how they crafted different offer pages based on micro-segments. Did you catch that post? I told you it wasn't enough to define a segment. You had to be more precise because it makes building pages for micro-segments so much...
Repeating Our Mistakes
Let's Stop Repeating Our Mistakes. I had several product-related conversations today. And in each, it felt like I was repeating lessons that we all knew. The problem isn't knowledge. It's the mental shortcuts we make that put us in a situation where we find ourselves repeating our mistakes. Bobby Bowden was a football coach at...
Easy to Say, Hard to Do - Eliminate Friction
It doesn't matter if you're designing a new product or service, it takes a lot of work to get the new offering right. I'm in the middle of working on a new offering right now, and even though I've done this for years (and years), the work that it requires never gets smaller or easier...
Building Disposable Software
Disposable Software - The Concept. Most of us, when building software, try to make it support or handle just about anything that it might face. We read bug reports, even for tiny edge cases, and we work to fix our products so that they're work for everyone, forever. But what if we're looking at this...
You Are Not the Customer
Your marketing team worked really hard to investigate your target customer. They worked on segments and did customer interviews. They spend tons of time and money and crafted personas. Maybe they even gave them names (though I prefer roles). The introduced the personas to everyone - from sales to support, from product to engineering. And...
Pricing Utility Features
Pricing is Hard. Normally I don't put a period after my headlines. But pricing is hard - period. You know what I mean? It's challenging to figure out the right spot where you and customers both agree that the value exchange is worth it. You know what is even harder? Pricing utility features. Wait, what...
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