The Blog
275 posts tagged "product-work"
Building Pages for Micro-Segments
Remember When I Wrote about Micro-Segments? The other day I wrote about ConvertKit and Monday.com and how they crafted different offer pages based on micro-segments. Did you catch that post? I told you it wasn't enough to define a segment. You had to be more precise because it makes building pages for micro-segments so much...
Repeating Our Mistakes
Let's Stop Repeating Our Mistakes. I had several product-related conversations today. And in each, it felt like I was repeating lessons that we all knew. The problem isn't knowledge. It's the mental shortcuts we make that put us in a situation where we find ourselves repeating our mistakes. Bobby Bowden was a football coach at...
Easy to Say, Hard to Do - Eliminate Friction
It doesn't matter if you're designing a new product or service, it takes a lot of work to get the new offering right. I'm in the middle of working on a new offering right now, and even though I've done this for years (and years), the work that it requires never gets smaller or easier...
Building Disposable Software
Disposable Software - The Concept. Most of us, when building software, try to make it support or handle just about anything that it might face. We read bug reports, even for tiny edge cases, and we work to fix our products so that they're work for everyone, forever. But what if we're looking at this...
You Are Not the Customer
Your marketing team worked really hard to investigate your target customer. They worked on segments and did customer interviews. They spend tons of time and money and crafted personas. Maybe they even gave them names (though I prefer roles). The introduced the personas to everyone - from sales to support, from product to engineering. And...
Pricing Utility Features
Pricing is Hard. Normally I don't put a period after my headlines. But pricing is hard - period. You know what I mean? It's challenging to figure out the right spot where you and customers both agree that the value exchange is worth it. You know what is even harder? Pricing utility features. Wait, what...
Product Ladders & What People Want
Like I told you the other day, I'm working on bringing all my courses from different locations all to this site. And the moment I started building out the course catalog, I realized I was going to need to create some bundles. After all, people won't want to buy every single course separately. But that...
A lot of people only run a single site
If you follow me on social media, you've likely seen all the images to know that I spent last week running my conference in Cabo, called CaboPress. While there, one topic came up often among product owners - pricing. The default approach that many plugin owners take, when it comes to pricing, is to create...
Hiring a New Employee? 5 Truths They Must Believe.
I have another blog where I write about leadership, but sometimes I write about hiring here. And with so many WordPress-oriented companies looking to hire, I wanted to make sure you didn't make all the same mistakes I've made in the past. So if you're hiring a new employee, there are five truths that you...
What Product Managers Can Learn from Ray-Ban Stories
What Are Ray-Ban Stories? Ray-Ban Stories are the first smart glasses by Ray-Ban. In other words, they're a pair of sunglasses that come in a couple different styles and colors but look just like the normal Ray-Bans you've come to love. But unlike your normal sunglasses, these allow you to take photos and videos, listen...
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