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293 posts tagged "product-work"
Publishing & Sharing Product Roadmaps
Have You Heard Me Talk About Product Roadmaps? Maybe you've been in a conversation with me where I've said I'll never publish a product roadmap. I was in a meeting today where I made the statement again. And you might come away thinking I hate roadmaps, but that's not true. You might also think that...
Accelerative Add-Ons
Yesterday I mentioned accelerators as a way to leverage Shiny Object Syndrome. I also promised that I would talk more about what an accelerative add-on is. So let's get into it. But to do that (and you know this already), I'm going to tell you a story. The First Nice Couch I Bought The first...
The Shiny Object Syndrome
I Bet You've Experienced The Shiny Object Syndrome When I was a kid, I used to really (I mean really) like to build Lego stuff. It didn't matter if it was a specific model, or to create my own spaceship. As I got older, I shifted from being creative to wanting the next model to...
Five Years of Product Development with Liquid Web
5 Years with Liquid Web This week marks five years of designing and building products for Liquid Web. It's crazy how fast five years have gone by, while at the same time, it's easy to feel like I've been with a hosting company forever. In case you missed it, a couple of months ago we...
Coming Up With Product Ideas
Would You Like 5 Ways to Come Up With Product Ideas? I'm often asked for advice on product development. How do you come up with good ideas? How do you know if an idea is any good? How do you decide which ideas you'll pursue. If you've been building products for any period of time,...
Improve Your Product's Sales Page With These Elements
Developers Aren't Marketers When it comes to building a sales page, product developers aren't marketers. And there's nothing wrong with that. But there's no developer I've ever met who hasn't wanted the cheat codes. Isn't there a simple list or guide of what goes on your sales page that we could read / follow? So...
Is Adding a New Feature Really The Right Move?
I Bet This Story Sounds Familiar Earlier this year I was working on adding a new feature for this site. It's the table of contents on the right sidebar of this post (and all my blog posts). I looked at a lot of table of contents plugins before deciding on LuckyWP Table of Contents. It...
The Market Is Never Too Crowded
The first time I took copy and placed it into a design for a printed document, I used Adobe Illustrator. I didn't know any other design solution. So I designed the document and then took the text and placed it onto the design. Then I learned Aldus Pagemaker and did multi-page layouts using it. This...
Building Pages for Micro-Segments
Remember When I Wrote about Micro-Segments? The other day I wrote about ConvertKit and Monday.com and how they crafted different offer pages based on micro-segments. Did you catch that post? I told you it wasn't enough to define a segment. You had to be more precise because it makes building pages for micro-segments so much...
Repeating Our Mistakes
Let's Stop Repeating Our Mistakes. I had several product-related conversations today. And in each, it felt like I was repeating lessons that we all knew. The problem isn't knowledge. It's the mental shortcuts we make that put us in a situation where we find ourselves repeating our mistakes. Bobby Bowden was a football coach at...
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