The Blog
275 posts tagged "product-work"
How Long is a Lifetime?
The other day I wrote about lifetime licenses. In the software world, and specifically in the world of WordPress, sometimes a plugin author will offer a lifetime license. And that's when you wonder, \"How long is a lifetime?\" There are several ways to answer this question. Technically, how long is a lifetime? The technical answer,...
Clayton Christensen, Milkshakes and the Work To Improve Your Product
How To Improve Your Product The research that Clay Christensen did, the milkshake work that lead to the \"Jobs to Be Done\" framework is pretty famous by now. But when you want to improve your product, it's worth looking at it again. Most of us know why we're doing what we're doing, right? So this...
Can a Solo Developer Exist in WordPress?
There's been a lot of talk about companies, hosting companies specifically, buying up plugins. With all the consolidation, people have started wondering, out loud, if a solo developer can still exist in the WordPress ecosystem of today. They note that there's no formal method for such a solo developer to monetize their efforts. And how...
Plugin Developers, Don't Ignore This Growth Strategy
There's this riddle / puzzle that I heard as a kid. A guy is standing at the window of his office, in a 24 story building. He decides he's done and jumps. Halfway down, he hears a phone ring and immediately regrets his decision. The guy who shared the riddle with me asked why. I...
Analyzing the Competition
Why is is important to analyze the competition? Anytime I hear someone say, \"we don't have any competition,\" I know two things. First, they are defining competition incorrectly. Second, they're in for trouble when it comes to growth. It's why I think it's critical to spend consistent and continued effort analyzing the competition. But why...
Are You Building a Community Around Your Business?
Sometimes You Don't Even Notice It... It took me several events to notice a dynamic that existed. My friend Jennifer runs several events and I almost didn't catch it. But after participating in two or three, I started realizing that I was seeing some of the same people at each event. The same thing happened...
There is No Perfect Moment
Can we talk about products, product launches, entering a market and all that? I'm someone who likes to plan. I have spreadsheets. I'm not Tony Perez (the guy who says forget the plan, let's just do this!). But after years of planning, I'm come to one conclusion: there's no perfect moment. Deregulation & Pacific Bell...
Three Little Tweaks To Convert More Customers
When you want to convert more customers sometimes you need a big, brand new strategy. But what if you could drive greater conversions with a few little tweaks? Today I want to share three little tweaks that will convert more folks. Create Dedicated Pages for Specific Kinds of Customers The first trick is to stop...
How To Write a Comparison Post
Writing a Comparison Post A bit ago I told you there were some pages missing from your website - especially if you were selling products. These \"VS\" pages are the comparisons between your product and all the rest out there that people are considering. I told you how to think about those pages. Today I...
Creating Your Own Event
In 2013 I Created CaboPress A few years ago I wrote about the strategy behind my CaboPress conference. And then I reviewed the results of these strategies. Tonight I got home from running the first version of the Skip the Grind conference, and I thought I would share some thoughts on why I am in...
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