Articles
279 posts tagged "product-work"
Product Ladders & What People Want
Like I told you the other day, I'm working on bringing all my courses from different locations all to this site. And the moment I started building out the course catalog, I realized I was going to need to create some bundles. After all, people won't want to buy every single course separately. But that...
A lot of people only run a single site
If you follow me on social media, you've likely seen all the images to know that I spent last week running my conference in Cabo, called CaboPress. While there, one topic came up often among product owners - pricing. The default approach that many plugin owners take, when it comes to pricing, is to create...
Hiring a New Employee? 5 Truths They Must Believe.
I have another blog where I write about leadership, but sometimes I write about hiring here. And with so many WordPress-oriented companies looking to hire, I wanted to make sure you didn't make all the same mistakes I've made in the past. So if you're hiring a new employee, there are five truths that you...
What Product Managers Can Learn from Ray-Ban Stories
What Are Ray-Ban Stories? Ray-Ban Stories are the first smart glasses by Ray-Ban. In other words, they're a pair of sunglasses that come in a couple different styles and colors but look just like the normal Ray-Bans you've come to love. But unlike your normal sunglasses, these allow you to take photos and videos, listen...
How Long is a Lifetime?
The other day I wrote about lifetime licenses. In the software world, and specifically in the world of WordPress, sometimes a plugin author will offer a lifetime license. And that's when you wonder, \"How long is a lifetime?\" There are several ways to answer this question. Technically, how long is a lifetime? The technical answer,...
Clayton Christensen, Milkshakes and the Work To Improve Your Product
How To Improve Your Product The research that Clay Christensen did, the milkshake work that lead to the \"Jobs to Be Done\" framework is pretty famous by now. But when you want to improve your product, it's worth looking at it again. Most of us know why we're doing what we're doing, right? So this...
Can a Solo Developer Exist in WordPress?
There's been a lot of talk about companies, hosting companies specifically, buying up plugins. With all the consolidation, people have started wondering, out loud, if a solo developer can still exist in the WordPress ecosystem of today. They note that there's no formal method for such a solo developer to monetize their efforts. And how...
Plugin Developers, Don't Ignore This Growth Strategy
There's this riddle / puzzle that I heard as a kid. A guy is standing at the window of his office, in a 24 story building. He decides he's done and jumps. Halfway down, he hears a phone ring and immediately regrets his decision. The guy who shared the riddle with me asked why. I...
Analyzing the Competition
Why is is important to analyze the competition? Anytime I hear someone say, \"we don't have any competition,\" I know two things. First, they are defining competition incorrectly. Second, they're in for trouble when it comes to growth. It's why I think it's critical to spend consistent and continued effort analyzing the competition. But why...
Are You Building a Community Around Your Business?
Sometimes You Don't Even Notice It... It took me several events to notice a dynamic that existed. My friend Jennifer runs several events and I almost didn't catch it. But after participating in two or three, I started realizing that I was seeing some of the same people at each event. The same thing happened...
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