The Blog
202 posts tagged "agency-advice"
Taking a corner: Be known for something
What do I mean when I say you should be taking a corner? When I help, coach, or provide strategy advice to a product company, one of the first things I mention is that they should actively, and regularly, be taking a corner. What I have realized is that I'm using a phrase that not...
Stop preventing scope creep - you're leaving money on the table
People always tell me they hate scope creep. Me? I love it. So here are three reasons you should stop preventing scope creep right away!
How do you productize consulting services?
What is a productized service? When you build B2B SaaS products, your clients often come to you with the same requests, over and over. Each one, individually, sounds like professional services. But after hearing them often enough, I began to realize we could productize the service. What is a productized service? Think of it as...
Conversion Secrets: How to improve your website copy
Is anyone ever happy with their website copy? I knew, when I titled this article, that we could all start together in the same place. No one feels like their website copy is good enough. Right? But feeling cruddy or frustrated is just the start. It's not where we want to end up. If you...
The one simple strategy to generate more leads that most folks forget
There are a ton of lead generation strategies already out there If you want to generate more leads, there's no doubt you'll google the topic and get smart and useful articles like these: 7 Proven Lead Generation Ideas You Need to Try6 Fast and Easy Ways to Increase Lead Generation12 Lead Generation Strategies that will...
I Say No a Lot
Here's my single trick to make everything better: I say no a lot. It's the single best strategy I've ever learned to help me drive success.
Embracing a Challenger Brand Strategy
Never heard of the Challenger Brand Strategy? No problem. There's a good chance you haven't heard of the challenger brand strategy, but I'm positive you've seen it at work. Time for a quick test to see which of these brands you recognize: Pepsi (instead of Coke)Ben & Jerry's (instead of Haagen-Daz)Apple (instead of Microsoft) It's...
Here's How to Position Yourself in the Market
For digital agencies, it's always a question of expertise I interact with a lot of digital agencies in the WordPress ecosystem. Whether they're micro-agencies (small teams under 5 full time employees) or mid-sized agencies (up to 200 employees), the conversations often circle back to how to position yourself in the market. For years, the only...
Ten questions to ask before you quote your next eCommerce project
It can be hard to estimate store projects I'm not lying when I tell you that I once knew a team that sent a customer a quote for a project, only to discover the developer involved had only quoted half the project. Estimating is tough work, and estimating eCommerce projects is the roughest of all....
The Best Ways to Request a Testimonial
Why should you ask for a testimonial? As I transition my website from a pagebuilder to using Gutenberg, I'm re-doing my site's pages. If you didn't catch it, I added a new page, which is called \"Ask me a Question.\" The page ends with the easy way to ask me a question using Clarity, the...
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