The Blog
275 posts tagged "product-work"
How Much Is Your Business Worth
How Much Is Your Business Worth? The simple answer to this question is, as much as the right buyer will pay. But asking how much is your business worth is a complicated answer with a ton of different (and applicable) answers, depending on the context. It will depend on what industry you're in, what stage...
What Who Why How
Helping You Message Better. I have written a lot, over the last few months, on how to help you message effectively. It's about how you articulate your domain expertise. It's about learning to tell stories effectively. I have shared with you how to stand out, stand apart, and generate more leads. For product companies, I...
Closing the Deal - A Pricing Trick That Helps
This Pricing Trick Isn't For Everyone. Not every pricing trick will be perfect for every agency. I get that. So if your average project costs less than $10,000 or more than $100,000, this may not help you when closing the deal. But if you're normally putting out quotes in the $10,000 - $100,000 range (which...
Designing New Products? Try Constraints!
What if you could create an information product (you know, like an eBook) in a single sitting? Crazy, isn't it? But I just recently watched a webinar where the presenter explained how he did it. His rationale? Once he got up from the desk, he was likely to get distracted and that would immediately reduce...
The Mistake Too Many Plugin Developers Make
Have you ever painted your home? About a year ago we moved into our new home in Houston. The house was great but had three different colors on the walls. The first thing we did was to pick a color and have folks paint all the walls - one singular color. Have you ever painted...
The Value of Domain Expertise
My first startup (and what we got wrong) I was recruited to my first startup (a small San Francisco-based company) from Berkeley Lab. Happy building some very early web applications without any thou...
The Art of Telling Stories
Have you seen the \"Land of Land Rovers\" commercial? Tonight we're going to talk about the art of telling stories, but there's no better way to do that than to show you a great example. I don't kno...
Product Overshoot
Have you ever owned a Swiss Army Knife? Tonight I want to talk about product overshoot. But to do that I have to start with a question: have you ever owned a Swiss Army Knife? If you've ever stepp...
The Art of Lead Generation: What Top Business Owners Do Differently
The art of lead generation I talk to business owners every single day. Sometimes they own product companies. Other times they run agencies. But they fall into two categories. The first want to keep...
Leveraging Multiple Price Points
The challenge with talking about pricing (and especially multiple price points) is that the conversation comes in the middle of a much larger discussion on product design. By the time you've built a new feature and want to know how much more to charge for it (if you're even willing to adjust pricing), we're already...
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