The Blog
382 posts tagged "business-advice"
Are You Building a Community Around Your Business?
Sometimes You Don't Even Notice It... It took me several events to notice a dynamic that existed. My friend Jennifer runs several events and I almost didn't catch it. But after participating in two or three, I started realizing that I was seeing some of the same people at each event. The same thing happened...
Are You Learning The Wrong Lesson?
That Time I Got Caught Shoplifting I had a tiny allowance growing up. It's not like I needed the money for anything. I'm talking about pre-driving age. So the money was just for fun stuff and snacks. But I felt like it wasn't enough. The first time I stole something, I walked into a supermarket...
Creating Your Own Event
In 2013 I Created CaboPress A few years ago I wrote about the strategy behind my CaboPress conference. And then I reviewed the results of these strategies. Tonight I got home from running the first version of the Skip the Grind conference, and I thought I would share some thoughts on why I am in...
How Much Is Your Business Worth
How Much Is Your Business Worth? The simple answer to this question is, as much as the right buyer will pay. But asking how much is your business worth is a complicated answer with a ton of different (and applicable) answers, depending on the context. It will depend on what industry you're in, what stage...
What Who Why How
Helping You Message Better. I have written a lot, over the last few months, on how to help you message effectively. It's about how you articulate your domain expertise. It's about learning to tell stories effectively. I have shared with you how to stand out, stand apart, and generate more leads. For product companies, I...
Securing WordPress Sites
You've seen bon qui qui on MadTV, right? She's known for a lot of things but I like her most because of her commitment to calling security. Unlike the video, you can call security as often as you need when your WordPress site gets hacked.
Closing the Deal - A Pricing Trick That Helps
This Pricing Trick Isn't For Everyone. Not every pricing trick will be perfect for every agency. I get that. So if your average project costs less than $10,000 or more than $100,000, this may not help you when closing the deal. But if you're normally putting out quotes in the $10,000 - $100,000 range (which...
The Art of Lead Generation: What Top Business Owners Do Differently
The art of lead generation I talk to business owners every single day. Sometimes they own product companies. Other times they run agencies. But they fall into two categories. The first want to keep...
Leveraging Multiple Price Points
The challenge with talking about pricing (and especially multiple price points) is that the conversation comes in the middle of a much larger discussion on product design. By the time you've built a new feature and want to know how much more to charge for it (if you're even willing to adjust pricing), we're already...
Some Nonintuitive Lessons That Are Hard To Learn
I spent today in an all-day meeting With some very smart people, we worked on planning for the second half of the year, and did a lot of work to identify themes, areas of effort, strategies for prioritization, and more. And while we met, while we discussed things, it was clear to me that the...
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