The Blog
202 posts tagged "agency-advice"
How do I get free users to subscribe to paid memberships?
How do I get free users to subscribe? It's a question I hear a lot. Just about every time I get into a conversation about membership sites. But before we get into the answer to that, we need to back up just a bit. Increasing your conversion rates is a fantastic topic. It's what we'll...
Demonstrating Progress on Website Projects
Demonstrating progress was easy. In the old days, when I would work on a website project, there were some natural phases to the work I did. Your process may have been different, but mine went something like this. Phase One: Define project / Agree on Scope Phase Two: Create Thumbnails of Design Concepts Phase Three:...
When pitching new business, ask this question
If you're a digital agency or freelancer, you're continually pitching new business. And there are tons of valuable tips that you'll hear from a lot of people. You'll hear advice like: Have a unique value proposition. If you're pitching website development like everyone else, it's hard to differentiate yourself. So you'll hear people talk to you about...
Understanding network effects helps you build better products
For more than eight years, I was lucky enough to work at a software company focused on vertical markets. I didn't step into the company with any expectation that it would be any different from any of the software companies where I'd worked before that. I was wrong. It was a software company, like many others. And...
A single trick to win more customers without doing more work
For service companies, when prospects are evaluating you, there are three things they all care about. Do you understand the core problem? When you get on that first phone call or have the first meeting to talk about the business, one of the most important things you likely are already doing is making sure a...
Project Management lessons from an IKEA shopping trip
This past weekend I walked into IKEA and within 60 minutes I was out the exit with less than I had planned to purchase, no extraneous purchases, and under budget. No small miracle. As I announced this on twitter last night, the responses ranged from a blog post to online course request. So here are...
Why customers want WordPress Page Builders
Why do people want WordPress Page Builders? Before I get into this, I need to take you back several years ago. Make that a few hundred. It's likely you don't know much about how furniture was built in the 17th and 18th century. But you likely didn't come to this site to learn about woodworking...
Looking for Online Proposal Software?
Speed up your quoting process while also looking more professional. Maybe you should look at online proposal software. Are you creating custom proposals? When you start copying one proposal to use it for another, you realize a couple of things (I hope): Business is picking up and being busy is always good Re-using your proposals...
Have you started to automate website testing?
Isn't it time to automate website testing? It doesn't matter who I talk to when it comes to building websites or software—there's never enough time to test everything. That's not to say that companies aren't testing software—because they are. But when you ask someone about coverage, that's when things start to change. Coverage is exactly what...
Have you heard of Pluginize yet?
My friend John joined WebDevStudios just a couple months ago and together they announced a new initiative to focus on products. As you know, if you and I have talked about service companies doing products, I've seen it fail way more than it's succeeded. So you'll see that I start my interview with that very question....
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