The Blog
326 posts tagged "marketing-communications"
7 Tips for Telling Stories on Zoom
Everyone is Telling Stories Right Now...on Zoom. My team is on daily Zoom calls. My kids are on Zoom calls for school. My wife gathers with a group of women so they can drink wine on Zoom. So why shouldn't I be telling stories on zoom?
Most eCommerce Reviews are Missing this Feature
We all use eCommerce Reviews I don't know about you but when I visit Amazon and look at a product, one of the first things I do is scroll down to the reviews. And I'm not going there to read the great reviews. No, instead, what I'm doing is reading the negative reviews. I'm asking...
Becoming a Great Conversationalist
Most of us aren't great at business conversations In a CNN poll run a few years ago, they asked people how well they could manage a business conversation. I'm sure that the people who responded (more than 3500 in a nationwide poll) crafted their own unique spin on the scenario they were imagining. Regardless,...
The One simple way to make more money in 2017
If you want to make more money in 2017, you don't need 12, 37 or 101 new ways. You need this one trick. This one strategy. Check it out. Can I ask you a question? Over the last several weeks, I've ended up in several conversations about the WordPress ecosystem. Mostly we've been talking about...
Becoming a better blogger
Becoming a better blogger is just like becoming a better guitarist There's no way you become a great (or even decent) guitarist without picking up a guitar, grabbing a music book, learning where the notes and positions are, and this is the most important part, practicing the guitar. You don't play the song the right...
Expertise can disconnect you quickly; Choose Vulnerability
The expert vs. the experienced learner... Let's say you're about to teach something to an audience. You step on the stage. And in that moment, you have to determine your tone. Will the tone be of an expert who's there to articulate and share information that ought to be trusted because of your experience and...
Inside Out vs. Outside In Marketing
For the last few years I've been coaching and working with companies to help them - from a marketing perspective or from a product development perspective - shift the defaults of their thinking. The shift is one I felt like I had made several years ago and was now ready to systematize it in both...
How to turn a blog post into video: using Content Samurai
Have you seen videos like these? The other day I clicked a link on Twitter to an article that was on CNN. When I got to the post, I noticed there was a video at the top of the page. It may have even auto-started, but that wasn't what surprised me. And I'll be honest,...
Email Gating for Videos: leveraging ConvertPlayer
Do you remember LeadPlayer? Long before there was the company and product Leadpages, there was another product that I purchased called LeadPlayer. It was a product developed by Clay (from Leadpages) and his lead developer, Simon Payne. It was the first product I purchased from those guys and I loved it because it made email gating...
Are you using testimonials?
Today I just want to ask you some simple questions. Questions that frankly I spent many years not asking myself. It's all about using testimonials. And in case that word is foreign to you, it simply means quotes from other people (normally clients) who brag about you. It's that bragging that often makes us uncomfortable....
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