Articles
293 posts tagged "product-work"
Closing the Deal - A Pricing Trick That Helps
This Pricing Trick Isn't For Everyone. Not every pricing trick will be perfect for every agency. I get that. So if your average project costs less than $10,000 or more than $100,000, this may not help you when closing the deal. But if you're normally putting out quotes in the $10,000 - $100,000 range (which...
Designing New Products? Try Constraints!
What if you could create an information product (you know, like an eBook) in a single sitting? Crazy, isn't it? But I just recently watched a webinar where the presenter explained how he did it. His rationale? Once he got up from the desk, he was likely to get distracted and that would immediately reduce...
The Mistake Too Many Plugin Developers Make
Have you ever painted your home? About a year ago we moved into our new home in Houston. The house was great but had three different colors on the walls. The first thing we did was to pick a color and have folks paint all the walls - one singular color. Have you ever painted...
The Value of Domain Expertise
My first startup (and what we got wrong) I was recruited to my first startup (a small San Francisco-based company) from Berkeley Lab. Happy building some very early web applications without any thou...
The Art of Telling Stories
Have you seen the \"Land of Land Rovers\" commercial? Tonight we're going to talk about the art of telling stories, but there's no better way to do that than to show you a great example. I don't kno...
Product Overshoot
Have you ever owned a Swiss Army Knife? Tonight I want to talk about product overshoot. But to do that I have to start with a question: have you ever owned a Swiss Army Knife? If you've ever stepp...
The Art of Lead Generation: What Top Business Owners Do Differently
The art of lead generation I talk to business owners every single day. Sometimes they own product companies. Other times they run agencies. But they fall into two categories. The first want to keep...
Leveraging Multiple Price Points
The challenge with talking about pricing (and especially multiple price points) is that the conversation comes in the middle of a much larger discussion on product design. By the time you've built a new feature and want to know how much more to charge for it (if you're even willing to adjust pricing), we're already...
If I Wanted a New House... (tips for product owners)
Everyone wants more leads and sales, including product owners Today I wanted to share some tips for product owners who are looking for more leads and more sales. That really should be every product owner out there, right? To do that, I want to invite you to step into a metaphor with me for a...
Are You Building a Product for a Non-Existent Customer?
The conversation that was really hard to have The developer walked up to me at a technical conference and wanted to pitch me on their new product idea. If you're building a product, especially in the WordPress space, I'm happy to have this conversation with you. But this conversation got really hard, really fast. The...
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