The Blog
275 posts tagged "product-work"
You Can't Afford The WordPress Plugin You Want
Eventually we all hear this request If you visit a WordPress or WooCommerce facebook group, you're likely to hear a request for a plugin that does everything. My answer often disappoints them. It doesn't exist. And if it did, you still can't afford the WordPress plugin you want. Let's start with a request. See if...
How To Build Your Personal Brand to Attract Better Clients
A personal brand isn't the same thing as being famous If you spend time googling, \"how to build your personal brand,\" you'll find a lot of examples in articles that have nothing to do with you or me. Using Michael Jordan, Koby Bryant, or Mark Cuban as an example is pretty much useless -as they...
How Do You Price Your Online Course?
Everyone has opinions about pricing your online course When it comes to pricing your online course, you'll find few topics more discussed online. I get it, and I know it. So I'm not going to try to give you a definitive answer to what you should charge. Instead, I want to share a couple of...
How to Structure & Build a Great Product Team
Want to build a great product team? There's no one formula. It's been a long time since I've written about hiring on this blog. So when someone asked the question about growing and building a great product team, I thought it was time to tackle it. When it comes to building a great product team,...
Building a New Product? The Trick is Niching Down.
Let's say we were getting into the eCommerce product space... Imagine I was getting into the eCommerce product space. The first advice I'd give myself would all be about niching down. Because, after all, it's the first advice I'd give you too. Let's go further and say we still wanted to stay in the WordPress...
We can grasp valuable insights from pricing experiments
Yesterday I wrote about pricing pages. But I didn't address the elephant in the room - which is pricing. Pricing is hard. Thankfully, we don't have to do our own research to learn a ton from pricing experiments that have already been done. So today, let's look at what we can learn from some research...
People aren't converting on your pricing page. Here's why...
Do you have a pricing page that's converting? I can't tell you exactly how long I've been working on pricing pages but you can't escape it if your career has been in product development and product management. At minimum it's been twenty years. And the worst thing you can experience is doing all the hard...
Building An Online ROI Calculator - Part Two
Remember Part One of Building an ROI Calculator? You'll recall the other day when I first introduced the notion of building an ROI calculator, right? In that post, I introduced you to the calculation but also a bit of the complexity of the formula. Then I told you that in part two I would show...
How to Build Your Own Online ROI Calculator - Part One
Customers want value. It's our job to articulate it. I work with both product companies and digital agencies. The same holds true for everyone - the level of competition out there is crazy. And that means we need to be able to articulate our value clearly. One of the easiest ways to do that is...
The Pages Missing From Your Site
You have most of the pages you need If you're a product company, I know you have a homepage, a pricing page and even a contact page. But I bet there are some pages missing from your site. That's what I want to address right now. And to be honest, they're the most important pages...
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